TORONTO, July 04, 2018 (GLOBE NEWSWIRE) -- Pfaff Automotive Partners today announced the acquisition of a Mercedes-Benz dealership in Kitchener-Waterloo, Victoria Star Motors.

The dealership, which will be known as Mercedes-Benz Kitchener-Waterloo, has deep roots in its community. The Mercedes-Benz brand has been represented in Kitchener-Waterloo for more than 50 years, with Victoria Star Motors under family ownership and operation since 1994. In that time, it has developed a stellar reputation for customer service.

“When I was getting my start in the automotive industry, I worked with the Mercedes-Benz brand from 1982 to 1985,” said Chris Pfaff, President and CEO of Pfaff Automotive Partners. “What I learned about premium products and a premium customer experience has stuck with me, and that’s just one reason I’m so excited to be involved with the brand once again.”

“Mercedes-Benz Canada is extremely pleased to welcome Chris Pfaff to our family of retailers.  Chris has successfully represented high luxury automotive brands across the country for many decades. With the support of a highly qualified team already in place, I am very confident that the significant level of commitment and experience that Chris brings to Mercedes-Benz Kitchener-Waterloo will ensure its sustained growth and continued success," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "I’d also like to take this opportunity to thank the Alkiers for their 25 excellent years of dedicated service at Victoria Star Motors.”

In addition to the core Mercedes-Benz passenger car models, Mercedes-Benz Kitchener-Waterloo is an AMG Performance Center, a Mercedes-Benz van retailer, and a smart retailer, giving retail and commercial customers a wide range of vehicle options across the price spectrum.

Located at 125 Centennial Road in Kitchener, Mercedes-Benz Kitchener-Waterloo’s 41,000 sq.-ft facility is easily accessible from the Guelph, Cambridge, and Waterloo areas.

About Pfaff Automotive Partners
Pfaff Automotive Partners, a leading Canadian automotive retailer, was founded in 1964. Its brand offering includes Volkswagen, Toyota, Chrysler, Dodge, RAM, Jeep, Mazda, Audi, BMW, MINI, Mercedes-Benz, Porsche, McLaren, Singer Vehicle Design, Pagani, BAC Mono, and Harley-Davidson automobiles and motorcycles. It has a 50-plus-year racing history across many forms of motorsport. The company also operates Pfaff Tuning, Pfaff Leasing, and Pfaff Autoworks. For more information, please visit

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