Norwalk, Conn., July 25, 2018 (GLOBE NEWSWIRE) -- Today’s digital technology provides a wide and growing variety of online channels to allow consumers to interact with businesses online, but a recent study concluded that 80 percent of U.S. small businesses are not taking full advantage of digital tools to access new markets and target new customers. To help small business owners understand how to optimize digital marketing, Engage121, a Connecticut-based technology company specializing in innovative, localized digital marketing solutions, announces their Digital Marketing Assessment, a complimentary report designed to help small businesses identify and navigate the digital marketing opportunities they may be missing.
According to Kurt Strumpf, CTO of Engage121, a robust digital marketing program should
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- Develop and strengthen online prominence to ensure that your business is discoverable
- Build a strong online reputation to grow your business
- Create an active social presence to enhance your business’s local SEO
- Engage your social media community to connect your business to prospects and customers
“Our expert team will evaluate your business’s digital presence against these guidelines to show you exactly where you need to focus your attention for optimal results,” says Strumpf. “In addition, our Digital Marketing Assessment will help ensure that your business has a complete and accurate online presence, which is critical. Research shows that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information.”
The Digital Marketing Assessment is Engage121’s latest complement to their widely accepted Digital Marketing Assistant solution that provides busy small business owners with expert help to create, grow, and maintain their business’s online presence. Engage121 client Michelle Glacken, a small business owner with Kiddie Academy early education and childhood development centers, says, “The experts at Engage121 ensure we have a consistent professional online presence, which allows us to focus more on our children and families.” In addition, more than 50,000 clients now receive Engage121’s HOT!Content solution that delivers a daily email with ready-to-post industry-related content and suggested ads, curated to support an active presence on social, search, and review sites.
“Claiming your digital presence gives you a competitive edge and makes it easier for customers to find you,” says Engage121 CEO Jon Victor. “Taking advantage of the relatively inexpensive potential of today’s digital ‘tools’ is, simply put, good business. Our Digital Marketing Assessment is an easy, no-cost way to begin the process to evaluate the strengths and weaknesses of your existing program.”
To request a complimentary Digital Marketing Assessment, click here. For more information about Engage121 or to schedule a demo of their local digital marketing solutions, please contact Debbie Ernst at dernst@engage121.com or visit www.engage121.com.
About Engage121, Inc.:
Established in 1998, Engage121 has more than 50,000 clients receiving their HOT!Content solution to support an active presence on social, search, and review sites with industry-related content and suggested ads. Engage121 enables organizations to monitor, evaluate and respond in real time to digital marketing activity across the widest range of platforms, including Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube, as well as digital marketing and consumer review sites like Google, Yelp, Facebook and Zillow. The company’s certifications include Yelp Advertising Partner and Facebook Marketing Developer. Over 50,000 clients in the United States and Canada receive HOT!Content, a daily email with curated ready-to-post content and suggested ads. Engage121 has published more than seventeen million messages on social media and review sites to help businesses build their social communities. For more information, please visit www.engage121.com or contact Debbie Ernst, dernst@engage121.com.
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