TORONTO, Aug. 09, 2018 (GLOBE NEWSWIRE) -- Today CrowdRiff, a leading AI-powered visual content marketing platform purpose-built for travel and tourism brands, announced it has surpassed 400 customers, a growth milestone amounting to 600 percent since 2015. During the past four years, CrowdRiff—which uses artificial intelligence and machine learning to help customers easily find and use relevant, high-quality, and high-performing user-generated content—has processed over 500 million visuals, more than any other travel technology company.
“Today’s travelers are visual decision makers—visuals heavily influence where they choose to travel and the activities they do while abroad. User-generated content in particular is shown to vastly increase audience engagement and conversions, but it can be time-consuming to source and manage the kinds of high quality images branded materials require,” said Dan Holowack, CEO and co-founder of CrowdRiff. “We founded CrowdRiff to solve these problems and make it easier for marketers to inspire and influence travelers using visual content.”
The company’s customer base includes destination marketing organizations, museums and attractions, and other tourism businesses such as Visit Austin, Destination BC, Colorado Tourism Office, CityPASS, and Netherlands Board of Tourism and Conventions. CrowdRiff has customers based in 22 countries including France, Australia, South Africa, Colombia, and Japan. Each month, CrowdRiff customers’ galleries—image sets sourced by the company and curated by its customers—receive over 90 million impressions.
“CrowdRiff helps us surface more destination content shared by visitors and locals alike, and in turn, allows us to engage with the community more efficiently,” said Katie Cook, Director of Digital Marketing at Visit Austin. “User-generated content is an important part of our marketing strategy and aligns with our target audience of young travelers constantly looking for new experiences. Adding CrowdRiff galleries to our website has also helped increase engagement while lowering our bounce rate.”
CrowdRiff, which in June was named 2018’s Top Canadian Tech Startup by Metabridge, recently expanded its platform to include digital asset management functionality with the launch of Media Hub. This new product offering enables customers to discover, store, share, and collaborate on visual content—user-generated and owned—using one central platform.
To learn more about CrowdRiff’s visual marketing platform, visit: crowdriff.com.
Social media links
Twitter: twitter.com/CrowdRiff
Facebook: facebook.com/CrowdRiff
Instagram: instagram.com/CrowdRiff/
About CrowdRiff
CrowdRiff is an AI-powered visual content marketing platform purpose-built for travel and tourism brands. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top-performing visuals with their respective audiences, at scale.
To date, CrowdRiff has processed over 500 million images, and the company currently works with over 400 leading travel and tourism brands globally. CrowdRiff customers include Destination BC, Colorado Tourism Office, CityPASS and Netherlands Board of Tourism and Conventions.
For additional information and media interviews, contact:
Erica Salvalaggio
Eighty-Eight
Account Executive
erica@eightyeightagency.com
+1 (416) 944-2722