Anura Partnership Delivers CAKE Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem
NEWPORT BEACH, Calif., Sept. 12, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing intelligence solutions, including Journey by CAKE. The Anura integration adds a new option for CAKE customers eager to blend customer journey analytics with campaign and ad-level fraud prevention, plus further expands CAKE’s extensive partner ecosystem that includes industry-leading media companies, digital agencies and technology providers.
A division of the award-winning online marketing firm eZanga, Anura offers advertising fraud protection for digital advertisers, publishers and lead generators. By looking at the end-user and not the advertisement, Anura confirms that real people with genuine intent are interacting with advertisements and lead generation forms so that marketers can protect themselves from problematic traffic and ad bots. By integrating with Anura, CAKE customers gain the ability to make real-time decisions based on CAKE’s marketing intelligence platform and fraud detection algorithms, thus delivering the insights needed to maximize the performance of their campaigns.
According to eMarketer, Digiday, and Adweek, advertising fraud continues to pose an expensive problem for marketers, with bots accounting for more than one half of web traffic globally.
“Fraud detection enables marketers to better optimize their advertising investments and results in more accurate media buying for all traffic sources,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Anura’s fraud detection technology helps advertisers weed out and invalidate suspect activity, so that they aren’t wasting their budgets on bots. By offering integration options with innovative providers like Anura, our aim is to expand CAKE’s partner ecosystem and provide our clients with easy access to complementary technologies that – combined with the analytical power of our marketing intelligence platform –boost campaign performance and return on advertising spend.”
The company’s flagship solution, Journey by CAKE, helps marketers capture a multi-channel view of the entire customer journey, from the first marketing touchpoint all the way through to a final conversion. Incorporating real-time analytics, data-driven attribution and seamless integrations with popular media platforms, Journey drives better decisions and improved campaign performance.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
About Anura
Anura, a division of the full-service digital marketing firm eZanga, is the next generation technology to combat fraudulent users. Built and optimized based on more than a decade of client input, campaign data and analyzed clicks, Anura delves into campaigns from the advertiser's perspective, looking at the user not the ad. The technology identifies real human visitors as opposed to simulated activity, and, in return, increases accuracy and performance. For more information, visit https://www.anura.io.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE, the continued threat of advertising fraud and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.