AUSTIN, Texas, Sept. 25, 2018 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., today announced that Ann Kennedy has joined the company’s executive leadership team in the new role of General Manager of Global Data Solutions. Based in Austin and reporting to Bazaarvoice CEO Joe Davis, Kennedy will be responsible for the overall leadership and product strategy for the company’s growing data business, which fuels its portfolio of digital advertising and personalization solutions.
“Ann brings impressive experience leading teams and developing smart strategies around data-driven products and services to our company,” said Joe Davis, CEO of Bazaarvoice. “Her deep knowledge of the adtech, e-commerce and digital marketing industries will be instrumental to Bazaarvoice as we continue investing and innovating in our data business, while simultaneously bringing compelling solutions to market.”
With more than 20 years of experience in product innovation, Kennedy has demonstrated success driving value and growth to organizations by developing effective go-to-market strategies around data-driven solutions. Before joining Bazaarvoice, she served as Chief Product Officer at ShareThis, where she was responsible for creating and delivering highly-impactful data-driven products and services for marketers and publishers. Prior to that, she was Vice President of Product at Acxiom corporation, where she oversaw strategy for the company’s Big Data and DaaS solutions.
“Bazaarvoice has a unique and compelling intent data set, at scale, that’s useable for almost all data-driven marketing use cases,” said Kennedy. “I look forward to being part of this company’s innovative culture and finding opportunities to grow the data business.”
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
Media Contact Alison Kwong Bazaarvoice, Inc.