RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) -- Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping Today’s Evolving Shopper. The research examines five market segments that collectively represent the ongoing transformation in consumer behavior and the shifting market dynamics that companies must recognize.
“Understanding the ‘why,’ or how a consumer’s values shape their purchasing decisions, offers a clearer predictor of one’s future buying habits,” said Bryan Gernert, Chief Executive Officer of Resonate. “While this report addresses five specific consumer segments, the insights into these groups provide a broader commentary on some of the greatest market forces and consumer dynamics that are rapidly transforming the landscape for today’s brands.”
Resonate’s State of the Consumer Report analyzes the value-influenced buying decisions of the following five consumer segments.
Resonate’s full State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping Today’s Evolving Shopper can be downloaded here.
Methodology
The insights shared in the report come from the Resonate Consumer Intelligence Platform, which is continually updated to reflect the latest data. The Resonate Consumer Intelligence platform combines the U.S.’s largest consumer survey data (250,000 surveys conducted on an ongoing basis) with digital and physical footprint data at scale. The result is a proprietary deep understanding of consumers that covers more than 10,000 attributes across 185 million adults in the United States.
About Resonate
Resonate is a pioneer in Consumer Intelligence Marketing, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. The Resonate Consumer Graph encompasses 10,000 attributes, including values, motivations and other psychographics, describing more than 185 million U.S. consumers. Hundreds of companies have used Resonate to reveal and engage “The Human Element,” a deeper understanding of their target audience that extends beyond traditional demographics, psychographics and behavioral data to uncover the why—the values and motivations that drive consumer decisions to buy or support certain brands, products or causes. Empowered by this unparalleled understanding, leading brands, agencies and organizations identify, engage and continuously analyze these audiences, achieving unbreakable relationships that drive growth and increase customer lifetime value.
Headquartered in Reston, Virginia, Resonate is privately held and backed by Argentum Capital Partners, Revolution Growth, Greycroft Partners and iNovia Capital. For more information, please visit www.resonate.com.
Media Contact:
Michael Tilus for Resonate
michael@broadsheetcomms.com