BURBANK, Calif., Oct. 10, 2018 (GLOBE NEWSWIRE) -- EstrellaTV, the only Spanish-language broadcast network in the U.S. with ratings growth, announced today that it now ranks as the #3 Hispanic television network in all three main demographics, and was the only Spanish-language broadcaster in the U.S. that experienced growth among 18-34, 18-49 and 25-54 demos during Prime Time, as compared to same period in 2017.
EstrellaTV has firmly established that its unique and original programming strategy is exactly what today’s U.S. Hispanics want to watch. EstrellaTV has far outpaced all other competitors in ratings growth for the last two years and, as September demonstrates, shows no signs of slowing down.
Based on M-F 8P-11P for September 2018, EstrellaTV has re-ordered the Hispanic TV landscape, bumping UniMas to the #4 slot and establishing itself as the #3 Spanish-language broadcaster in Prime Time in the U.S. in all three main demographics, 18-34, 18-49 and 25-54.
EstrellaTV’s innovative and U.S. Latino based spirit has catapulted the net into an impressive and aggressive growth pattern outpacing every competitor in the Hispanic TV landscape.
According to Nielsen, EstrellaTV experienced a +27% increase in 18-34, +11% in 18-49, and a +2% in 25-54 as compared to same period last year, while all of its competitors continued experiencing significant declines year over year with Univision down -28% among 18-34, -20% in 18-49, and -17% in 25-54; Telemundo -21% in 18-34, -11% in 18-49 and -9% in 25-54; UniMas -41% in 18-34, - 46% in 18-49 and -44% in 25-54.
“EstrellaTV’s successful and consistent growth story is evidenced by our commitment to continue providing entertaining, thought-provoking and high quality content made by Latinos for Latinos living in the U.S.,” stated Winter Horton, COO, LBI Media, parent company to EstrellaTV Network.
About LBI Media, Inc
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
 Source: Nielsen (MediaView), 08/27/18-09/30/18 vs. 08/28/17-10/01/17, based on MF 8-11P excludes Sports Rank on (000)s
LBI Media, Inc.