SYDNEY, Nov. 28, 2018 (GLOBE NEWSWIRE) -- Partnerize, the leading provider of partner marketing software for global brands, today announced that Australian-born, premium menswear brand M.J. Bale has chosen the Partnerize Partner Management Platform (PMP) to expand its partner marketing program, both within and beyond the affiliate channel. M.J. Bale, which only recently became active in partner marketing, plans to use the Partnerize PMP to establish a range of new types of partnerships, including relationships with complementary leading brands in Australia.

“Our initial experiences in affiliate has been promising, and we’re eager to go deeper into more sectors of the partner marketing space,” said Elle Kuiters, Head of Ecommerce & Digital at M.J. Bale. “We selected Partnerize due to the company’s deep experience in enabling a wide variety of partner relationships, from affiliate to influencers to brand-to-brand programs.”

As a part of its work for M.J. Bale, the APAC Partnerize team will be making introductions between the company and other leading Australian brands that share similar brand values and can provide additional customer acquisition avenues for M.J. Bale.

“We’re delighted to add another iconic Australian brand to our retail client base, joining the likes of THE ICONIC, SurfStitch and Dan Murphy’s,” said Alix Simpson, VP of Customer Success, APAC, for Partnerize. “We’re looking forward to working closely with M.J. Bale to grow their partner program and begin a range of innovative partnerships using our technology.”

M.J. Bale’s strategic selection of Partnerize was also driven by several other key platform capabilities:

  • The ability to expand  into other regions through partnerships
  • Access to more granular data and reporting
  • Seamless payment management across multiple geographies and types of partner agreements

About Partnerize
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. To learn more about Partnerize and partner marketing, visit

About M.J. Bale
In 2009 M.J. Bale founder, Matt Jensen, (the ‘M.J’ in M.J. Bale) had an idea to create a totally unique Australian menswear brand that revolved around quality: quality of product and quality of in-store experience. Choosing tenets like authenticity, integrity, provenance and character as brand pillars, Matt launched the brand in September 2009 with a collection that would evolve over the next few years to become a total wardrobe collection. Today M.J. Bale offers its customers everything from the modern man needs to look his best in any given situation or dress code. Visit to discover more.

Media Contact:
Diane Anderson for Partnerize