LONDON, Dec. 20, 2018 (GLOBE NEWSWIRE) -- Today, RocketSpace, a Silicon Valley-based external innovation consulting company and tech campus, announced that De Beers Group, the world’s leading diamond company, has moved its internal GemFair™ and Tracr™ start-up teams onto the RocketSpace tech campus in London. Tracr™, the end-to-end blockchain traceability platform being developed for the diamond industry by the diamond industry, and GemFair, a pilot programme creating a secure and transparent route to market for ethically-sourced artisanal and small-scale mined diamonds, are joining RocketSpace’s curated community of leading tech entrepreneurs and innovators at its state-of-the-art campus located next to Angel Underground Station.

This move follows RocketSpace and De Beers Group’s recently announced collaboration focused on digital and technological transformation initiatives. With the relocation of Tracr and GemFair to the RocketSpace campus, De Beers Group will further leverage RocketSpace’s holistic set of innovation services. GemFair and Tracr’s 50 team members will now have access to RocketSpace’s members-only workshops, peer group roundtables, trend talks and networking events, among other services specifically designed for high-growth tech teams. As campus members, they join RocketSpace’s roster of top tech startups and alumni, which include 23 ‘unicorns’ such as Uber, SuperCell and Spotify.

“Being a part of RocketSpace’s unique tech campus environment on a daily basis is a significant step as we continue to advance the GemFair and Tracr initiatives,” said Neil Ventura, Executive Vice President of Strategy and Innovation at De Beers Group. “The teams will benefit from working alongside like-minded innovators who are all highly focused on rapidly building industry-shaping digital solutions.”

“De Beers Group is approaching innovation from end-to-end, including immersing its tech teams in an environment that’s designed to support the unique needs of high-growth scale ups,” said Brad Strum, vice president of Corporate Services at RocketSpace. “By tapping into the potential of emerging technology, De Beers Group is creating digital solutions that deliver impactful benefits for the entire diamond industry.”

About RocketSpace
RocketSpace is a global ecosystem of people and ideas that provides the necessary velocity — both speed and direction — to help the world’s top innovators bring the future to market. Founded in San Francisco in 2011, its global network of technology campuses and services are designed to help tech startups scale. RocketSpace also helps corporations fuel their continuous growth by tapping into its ecosystem of top startups from around the world. Learn more at

About De Beers Group
De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit

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Deann Sonoda