AMSTERDAM, The Netherlands, Jan. 28, 2019 (GLOBE NEWSWIRE) -- OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, today announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their priorities, and how they plan to stay on top of the latest trends within marketing and branding.
The data, representing 501 marketing and branding decision-makers at organizations based in the United States and the United Kingdom, shows that identifying the right technology to serve as an extension of a brand continues to be a top challenge for today’s brands. Similarly, while marketers still rely heavily on social media to reach their consumers, they are becoming increasingly wary of how continuous algorithm changes may be disrupting engagement opportunities with their audiences.
The top five key findings include:
“At a time when brands are struggling to identify what technology and channels are most effective at reaching audiences, it’s important to remember that creativity and story go a long way when it comes to differentiating your brand,” said Jennifer Harvey, VP of Branding and Communications at Bynder. “We are seeing more brands invest in branded visual content and owned channels like mobile apps, both of which present a compelling and creative opportunity to engage with consumers. Brands that are able to break through the noise and prioritize customer interactions will emerge as winners in a rapidly evolving arena.”
OnBrand Magazine is sponsored and developed by Bynder. The full report is now available for download here.
About Bynder
Bynder is the fastest growing digital asset management (DAM) solution, helping marketing professionals at the world’s most successful organizations create, share and organize the full lifecycle of their digital content in the cloud.
Founded in 2013 by CEO Chris Hall, Bynder has grown to 350+ employees in seven offices around the globe, including locations in the Netherlands, USA, Spain, UK and UAE. Known for its best-in-class user experience and customer support, Bynder has since earned spots on the 2015 and 2017 Deloitte Technology Fast 50, with recognition by the Financial Times as the 20th fastest growing company in Europe in 2018.
Bynder is backed by Insight Venture Partners and in February 2018 announced the strategic acquisition of the California-based digital asset management solution, Webdam. Together, Bynder and Webdam help 1300+ customers like PUMA, Spotify, and innocent drinks manage their digital content. For more information, visit www.bynder.com.
Media Contact
Josh Tammaro
(617) 945-1915
bynder@launchsquad.com