(UPM Raflatac, Helsinki, 30 January 2019 at 10:00 EET) - UPM Raflatac is broadening its already extensive range of dedicated tire-labeling solutions with the introduction of Syntyre Plus, a polypropylene (PP) film that has been specially designed to withstand the tough challenges of tire labeling applications.

A special barrier layer on the backside of the film combines with the RHT tire adhesive to ensure that labels stay looking good with no edge lift or staining, with safety-critical information and key branding elements remaining in place and readable until the label is no longer needed.

"At UPM Raflatac we work hard to understand the needs of our customers and brand owners so we can develop dedicated solutions to help them solve their labeling challenges," says Martti Vähälä, Business Development and Segment Manager, UPM Raflatac, Tyre & Wet Wipes, Specials. "Syntyre Plus solves the common problems seen when standard PP labels are used in tire labeling, such as curling and swelling caused by chemicals in the tire surface or label adhesive leaching through to the label surface."

For further information please contact:
Martti Vähälä, Business Development and Segment Manager, UPM Raflatac, Tyre & Wet Wipes, Specials, tel. +358942735791

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Raflatac
UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world's leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM - The Biofore Company. Find out more at www.upmraflatac.com.

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We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com

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