Dublin, Feb. 14, 2019 (GLOBE NEWSWIRE) -- The "Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
Growing focus on competitive intelligence, and increasing user engagement on digital platforms are expected to drive the audience analytics market
The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.
Increasing need to improve the audience experience, and targeting the right audience for successful marketing campaigns and advertising are the major growth factors for the market. However, lack of awareness about the benefits of audience analytics solution could affect the growth of audience analytics market.
Service type is expected to grow at a higher rate during the forecast period
Services are an important part of audience analytics offerings. Audience analytics services provide assistance during the different phases of planning, deploying, maintaining, and upgrading the audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24X7 customer service availability, and support to enterprises using the audience analytics solution.
Small and Medium-sized Enterprises (SMEs) is expected to grow at a higher rate during the forecast period
SMEs have realized that immediate response, quick business decisions, and customer satisfaction are the key features needed to expand their business, generate more revenue, and ensure desired outcomes. They face intense competition from large enterprises. Therefore, to gain a competitive edge, SMEs are adopting audience analytics solutions and services that would offer a quicker response, timely decisions, and customer satisfaction.
North America is expected to hold the largest market size, and Asia Pacific (APAC) to grow the fastest
North America is expected to hold the largest market size during the forecast period, as organizations are shifting toward new and upgraded technologies with the increasing adoption of digital business strategies.
Furthermore, organizations have invested in advanced technologies to gain a competitive advantage and improve business operations. APAC is expected to be the fastest-growing region in the global audience analytics market, owing to the positive economic outlook, and increasing spending on Information Technology (IT) infrastructure and digital marketing tools.
The following key players in the ATS market are profiled in the report:
- comScore (US)
- Adobe (US)
- Oracle (US)
- IBM (US)
- Google (US)
- Unifi Software (US)
- SAS (US)
- Akamai (US)
- Cxense (Norway)
- NetBase Solutions (US)
- Cadreon (US)
- Socialbakers (Czech Republic)
- Crimson Hexagon (US)
- Quividi (France)
- 3DiVi (US)
- Flytxt (Netherlands)
- Telmar (US)
- StoryFit (US)
- Brandchats (Spain)
- Verto Analytics (US)
- AnalyticsOwl (US)
- Verimatrix (US)
- Brandwatch (UK)
- Sightcorp (Netherlands)
- Lotame Solutions (US)
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Audience Analytics Market
4.2 Market By Solution (2018 vs 2023)
4.3 Market Shares of Top 3 Verticals and Regions, 2018
4.4 Market Investment Scenario
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Digital Platforms
5.2.1.2 Growing Focus on Competitive Intelligence
5.2.1.3 Increasing Need to Improve the Audience Experience
5.2.2 Restraints
5.2.2.1 Complexities in Analytical Workflows
5.2.2.2 High Initial Upfront Cost of Analytics Platforms
5.2.3 Opportunities
5.2.3.1 Growing Efforts for the Development of Smart Cities
5.2.3.2 Increasing Adoption of Audience Analytics Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Concerns
6 Audience Analytics Market, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training, Education, and Consulting
6.3.1.2 Support and Maintenance
6.3.2 Managed Services
7 Market By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
8 Market By Organization Size
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises
9 Audience Analytics Market, By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecommunications and Ites
9.4 Healthcare and Life Sciences
9.5 Government and Public Sector
9.6 Manufacturing
9.7 Media and Entertainment
9.8 Retail and Consumer Goods
9.9 Travel and Hospitality
9.10 Others
10 Audience Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 Singapore
10.4.4 Australia and New Zealand
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 Qatar
10.5.4 South Africa
10.5.5 Rest of Mea
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America
11 Competitive Scenario
11.1 New Product Launches/Product Upgradations
11.2 Partnerships, Agreements, and Collaborations
11.3 Mergers and Acquisitions
11.4 Business Expansions
12 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/63627x/6_3_bn_audience?w=12
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