The Iconic Cadbury Commercial is Looking to Add a New Face This Season

HERSHEY, Pa., Feb. 20, 2019 (GLOBE NEWSWIRE) -- For the first time ever, Cadbury, one of America’s top Easter brands, is giving one lucky pet the chance to star in its iconic Clucking Bunny commercial. For over 35 years, the Cadbury brand has been running the iconic ad where animals try out to be the next Cadbury bunny. For Easter 2019, the Cadbury team is inviting pets nationwide to participate in the “Bunny Tryouts” by simply snapping a photo of themselves wearing a pair of bunny ears.

The Cadbury brand has officially opened its “Bunny Tryouts,” offering proud pet owners a chance to have their pet appear in the brand’s iconic Clucking Bunny commercial. To cast the newest star, the Cadbury brand enlisted the help of insta-famous star Doug the Pug. Doug the Pug (and his owner) will serve as an honorary judge to help select the next pet who will star alongside the Cadbury bunny himself in this year’s commercial.

“You can’t go a day without seeing adorable pets flood your social media channels. The pride that pet moms and dads have for their fur babies is undeniable,” said Katrina Vatter, Marketing Team Member, Cadbury US brand. “For years we’ve seen sweet photos of their animals donning the famous Cadbury bunny ears and now we want to give pet owners the chance to show off their pets in our iconic ad.”

From dogs and cats to pigs, monkeys and more, animal lovers nationwide can enter their pets in Cadbury’s “Bunny Tryouts” through March 6, 2019 by submitting a photo of their pet wearing bunny ears on On March 7, 2019, twenty semi-finalists will be selected to submit videos of their pet to be featured on the brand’s social channels, and one lucky semi-finalist’s pet will be selected as the winner and featured in the 2019 Easter commercial and will also receive $5,000. In addition, Cadbury brand will be donating $10,000 to The American Society for the Prevention of Cruelty to Animals® (ASPCA®), the longest-standing animal welfare organization in North America which serves as the nation’s leading voice for animals.

No bunny … or cat, dog, horse, pig, cow, monkey, or maybe even turtle knows Easter better than Cadbury.

Follow along to see the cuteness overload from America’s sweetest pets and to get the latest information from Cadbury US:

Contest Rules

NO PURCHASE NECESSARY. Open only to legal residents of the United States residing in the 50 United States or District of Columbia, 18 years of age or older at time of entry. Void where prohibited. Contest begins with a Photo Submission Phase from 12:00:01 PM ET on 2/13/19 through 11:59:59 PM ET on 3/6/19. The Photo Submission Phase is followed by a Judging Phase that begins on 3/7/19 at 12:00:01 AM ET and ends 3/7/19 at 11:59:59 PM ET, a Video Submission Phase that begins 3/8/19 at 12:00:01 AM ET and ends 3/10/19 at 11:59:59 PM ET, and a Winner Determination Phase that begins 3/11/19 at 12:00:01 AM ET and ends 3/11/19 at 11:59:59 PM ET. Visit for full Official Rules and complete details, including entry method, entry requirements (including Photo and Video Submission guidelines and requirements), judging criteria and process, winner selection, and prize description and conditions. To win the prize, winning pet featured in Photo Submission and Video Submission must be able to perform for camera and remain reasonably stationary while wearing bunny ears. Sponsor: The Hershey Company, 100 Crystal A Drive, Hershey, PA.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop.

The Hershey Company sells Cadbury products under license from Cadbury UK Ltd.

For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. To learn more visit

To learn more -

Anna Lingeris
Phone: 717-649-7214

Nirmala Singh/Zeno
Phone: 917-244-1089

Photos accompanying this announcement are available at