NEW YORK, March 12, 2019 (GLOBE NEWSWIRE) -- Publishers Clearing House (PCH), a leading direct to consumer entertainment and shopping destination, today announced that they have been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). The certification for the advertising initiative highlights the company’s continued efforts toward thwarting ad fraud and prioritizing transparency for all of its clients and partners. In addition, TAG has designated the company a Platinum Status member – an elite group of companies who have earned all four of TAG’s seals.
“TAG Platinum Status recognizes that in its commitment to anti-fraud and transparent business practices, Publishers Clearing House has met the requirements and taken the necessary steps to ensure that its digital advertising operations fully deliver on that commitment,” said Mike Zaneis, CEO of TAG. “This designation is TAG’s highest order, and we are thrilled to commend the company for its work to counter fraud, malware, piracy, and the industry’s pervasive lack of transparency.”
“We're pleased that our aggressive efforts in fighting fraud and piracy are being recognized," said Andy Goldberg, Chairman & CEO of Publishers Clearing House. “It is our priority to maintain a brand-friendly environment without the risk of ad fraud. As a digital company, this certification is a key recognition, adding another layer of value and assurance to the clients we serve.”
To meet TAG’s certification and ensure industry-wide compliance, Publishers Clearing House completed several certifications including Anti- Fraud, Anti-Malware, Inventory Quality (OQG) and anti-piracy. In complying with each of these standards, Publishers Clearing House joins an elite group of companies that have received all four certifications.
“We congratulate Publishers Clearing House for taking the additional steps of third-party assurance to TAG’s established standards,” said Richard Murphy, BPA Worldwide's Executive Vice President of Technology Assurance. “With their compliance to these industry guidelines, they will enjoy a significant competitive advantage in the digital marketplace by providing an extra level of assurance for buyers that their business partners fully comply with these important initiatives.”
About Publishers Clearing House
Publishers Clearing House is a leading direct to consumer entertainment, commerce, and marketing company that has put consumer engagement and loyalty at the center of its client solutions for more than 60 years. The company is famous for its Prize Patrol which surprises winners on their doorsteps while TV cameras are rolling with oversized checks in amounts ranging from $1,000.00 to big “Win Forever” prizes valued at more than $10,000,000. PCH reaches more than 70% of all US households and is one of the only premium digital publishers to combine first-party user data with purchase data to help marketers and brands connect directly with their precise audiences. PCH’s headquarters is in Jericho, NY with additional offices in Portland (ME), Boston, and New York City. Learn more at media.pch.com.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry's top trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit www.tagtoday.net.
Media Contact:
Michael Tilus for Publishers Clearing House
michael@broadsheetcomms.com