NEW YORK, March 19, 2019 (GLOBE NEWSWIRE) -- Feedvisor, the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon, today released an in-depth analysis on consumer habits and sentiments in a retail ecosystem dominated by Amazon. The 2019 Amazon Consumer Behavior Report explores the behaviors, motivations, and needs of more than 2,000 U.S. consumers across themes like product search and purchasing, advertising, brand names, and Amazon Prime, as well as more recent trends like private label products, voice ordering, and grocery.
One of the report’s most compelling findings is that shopper loyalty to Amazon is at an all-time high — a large majority of consumers (89 percent) and nearly all current Prime members (96 percent) are more likely to buy products from Amazon than other e-commerce sites. Additional findings include:
“Our study confirms that Amazon is at the center of the customer’s purchasing journey, so it should be at the center of every seller and brand’s e-commerce strategy,” said Dani Nadel, President and COO, Feedvisor. "Today’s consumers actively seek brands they know, are heavily influenced by price, rarely search past the first two pages of search results, and frequently buy the first product listed. With these evolving behaviors and expectations, brands and retailers need to optimize their content, strategically advertise, and price competitively. With a holistic Amazon strategy, they can connect and engage with high-value prospects and loyal consumers."
Although consumers are drawn to the convenience of Amazon and the breadth of its inventory, the research reveals that access to brand names is critically important — and there is room for improvement.
Looking ahead, consumers are also open to trying many of Amazon’s newer technologies and experiences. As Amazon leverages tactics like free shipping during its annual sales events, many consumers are already planning to make a purchase during the 2019 promotions:
To download the full 2019 Amazon Consumer Behavior Report, please visit https://fdvsr.com/amazonconsumerreport.
Feedvisor is the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon. Feedvisor’s proven technology and deep Amazon expertise draws insights from the myriad of data streams from the Amazon Marketplace and customers’ business operations, and provides personalized, actionable, real-time decisions that maximize profitability and drive overall business growth. For more information about Feedvisor, visit feedvisor.com.
This poll was conducted by Zogby Analytics on behalf of Feedvisor. It was distributed online from February 14 to 17, 2019, among a sample of 2,000+ U.S. adults who have purchased a product on Amazon in the last 24 months. Results from the full survey have a margin of error of plus or minus 2.2 percentage points. All numbers have been rounded to the nearest percent.
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