LOS ANGELES, March 26, 2019 (GLOBE NEWSWIRE) -- The global media (video) processing solutions market size is anticipated to be around USD 26,350.2 million by 2026. This market is anticipated to grow with 14.0% CAGR during the forecast time period. The global media processing solutions market is driven by improving infrastructure to deliver high-quality video which is one of the major factors expected to drive the growth of the global media (video) processing solutions market.
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The global media (video) processing solutions market is expected to be driven by increasing demand from customers for high-quality videos. Improving infrastructure to deliver high-quality videos, rising need for multi-device compatibility videos, increasing spending on digital video advertising, and augmented internet accessibility in developing countries are the factors contributing to the growth of the media (video) processing solutions market across the globe. The data access for streaming live videos has increased impressively due to developments in broadband services, allowing viewers to experience improved video quality in real time. Moreover, the rising demand for high-quality videos among users is expected to create lucrative growth opportunities for the industry players in the media (video) processing solutions market across the globe. Also, the introduction of several streaming media devices such as Google Chromecast, NVidia Shield and Fire TV (Amazon Inc.), has rapidly transformed the viewing experience across various mobile devices such as smartphones, tablets, and laptops. The rise in usage of mobile TV services has a significant impact on the live video. The media processing solution market is creating opportunities for video service providers to deliver streaming services through mobile devices.
Several opportunities have been created by the global media processing solutions market for the key players to increase their revenue such as growing demand for real-time video streaming with a growing number of viewers. Currently, the live video streaming options are available for viewers to stream live content from online or offline sources. This factor is generating widespread opportunities for consumers. The demand for live video services is growing due to the significant rise in the number of online users retrieving these services. This is attributed to the increasing penetration of internet and smartphones across the globe.
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The global media (video) processing solutions market is segmented into solutions, components, content type, enterprise size, end-user, and region. On the basis of solutions, the global media (video) processing solutions market is segmented into the platform, and services. Moreover, the platform sub-segment is further segmented into server-based, cloud-based, and hybrid. The cloud-based sub-segment is further bifurcated into the public cloud and private cloud. On the basis of components, the global media (video) processing solutions market is segmented into video upload & ingestion, dynamic ad insertion (real-time), video transcoding & processing, video hosting, and content rendering. On the basis of content type, the global media (video) processing solutions market is segmented into real-time/live and on-demand. On the basis of enterprise size, the global media (video) processing solutions market is segmented into small & medium enterprises (SMEs), and large enterprises. On the basis of end-user, the global media (video) processing solutions market is segmented into TV broadcasters, content providers, and network operators. On the basis of region, the global media (video) processing solutions market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
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Asia Pacific region is expected to hold a major share of the global media (video) processing solutions market followed by Europe region. The market in the Asia Pacific is expected to grow significantly during the forecast period due to the due to increased internet accessibility particularly in China, India, Australia, and Japan and the increased content generation from Bollywood. Moreover, The media (video) processing solutions in Europe and North America region is anticipated to hold a significant share in the upcoming years.
The prominent players operating in the global media (video) processing solutions market are Akamai Technologies, Apriorit Inc., BASE Media Cloud Ltd., Imagine Communications Corp., M2A Media Ltd., Pixel Power Ltd, Telefonaktiebolaget LM Ericsson, Amagi Media Labs Pvt. Ltd, ATEME SA, BlazeClan Technologies, Kaltura Inc., MediaKind, SeaChange International, and Vantrix Corporation, etc. The global media (video) processing solution market is dominated by large players and is moderately consolidated. The strategic initiatives commenced by global companies include partnerships, new product launch, acquisitions, and mergers. The R&D investments coupled with advanced screen printing technologies are expected to offer innovative solutions that are anticipated to offer lucrative opportunities for industry players in the global market.
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