AUSTIN, Texas, April 16, 2019 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, today released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC throughout the shopping journey, the importance of authentic, personal connections with consumers, and what e-commerce strategies brands and retailers are focusing on in 2019 and beyond.
Analyzing Bazaarvoice Network data comprised of 5.8 billion monthly product page views and over 66.8 million reviews and 2.2 million photos submitted in 2018, the Shopper Experience Index reveals that best-in-class brands and retailers who make UGC available to shoppers achieved on average 137% conversion lift and 157% lift in revenue per visitor. Additionally, Bazaarvoice found that:
“The sheer volume of shopping activity we see across the Bazaarvoice Network gives us a unique perspective into consumer behavior,” said Bazaarvoice CRO Joe Rohrlich. “We publish the Shopper Experience Index to give brands and retailers insight into the impact of ratings and reviews on how shoppers discover, evaluate, and purchase products, and to highlight key trends and areas of opportunity for the broader industry.”
With competition across the retail and e-commerce landscapes heightening, brands and retailers are striving to provide engaging, efficient shopping experiences for consumers. Bazaarvoice found that engaging consumers in conversation, including visual UGC across the shopping journey, and partnering to ensure shoppers have the information they need to make informed purchase decisions are key to driving sales and customer loyalty.
“The retail landscape has continued to shift over the last year, as modern consumers seek unique shopping experiences, new engagement and purchase channels and an increased level of brand and product transparency and authenticity,” continued Rohrlich. “Brands and retailers that recognize these evolving preferences and deliver informative, interactive experiences online and offline can both retain their existing customers and attract new ones.”
To view and download the full Shopper Experience Index, visit: www.bazaarvoice.com/shopper-experience-index/.
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than one billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,000 brand and retail websites. Across the network, Bazaarvoice captures billions of shopper signals monthly - data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
Media contact: Kerry Brunelle Bazaarvoice