Pune, India, April 18, 2019 (GLOBE NEWSWIRE) -- According to Market Research Future (MRFR)’s assessment, the global database management platform is expected to thrive at a robust CAGR of 15% during the forecast period 2017 to 2023. DMPs are intelligent data warehousing solutions which pools information from multiple sources and structures them for drawing insightful conclusions. Marketers all over the world are capitalizing on the technology and leveraging digital revolution for redesigning customer experience. It has led to intense competition among advertising agencies which is likely to augment the market in the years to come.
The growth of the digital marketing industry is in line with the advancements observed in the database management platform market. The expansion of the DMPs backs the shift towards online campaigns for the conversion of leads to prospects and offering customized preferences. This, in turn, has been forecasted to accelerate demand generation across the market over the next couple of years.
The boom witnessed in the advertising industry is expected to influence the growth pattern of the database management platform market positively in the foreseeable future. The market is anticipated to attract massive investments over the next few years. Case to the point is, Portworx Inc., a software company specializing in the data-management platform and cloud-native storage, has raised USD 27 Mn funding.
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Proliferating applications of Artificial Intelligence (AI) across the database management platform market has been prognosticated to unleash a plethora of developmental opportunities for the market participants. However, regulatory restrictions and technical complexities are anticipated to check the expansion of the database management platform market over the assessment period.
Market Segmentation:
This report includes a comprehensive segmental analysis of the global database management platform market based on data type, data source, and end-user. By data type, the market has been segmented into first party data, second party data, and third-party data. Among these, the first party data, which was valued at USD 526.30 Mn in 2017, is expected to dominate the market over the next couple of years. Meanwhile, the third-party data segment is likely to witness an upsurge in demand from marketers and advertisers. It is anticipated to thrive at a comparatively higher CAGR of 17.76% over the assessment period.
The Database Management Platform Market, by data source, has been segmented into Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network, and others.
Based on end-user, the market has been segmented into ad agencies, marketers and publishers. The ad agencies segment was valued at USD 530.59 Mn in 2017 and is expected to retain its pole position across the review period. Additionally, the publishers segment is forecasted to signify developmental opportunities and thrive at 16.36% CAGR across the review period.
Asia Pacific Set to benefit from the growth of the IT industry
The regional assessment of the global database management platform market spans across Asia Pacific, North America, Europe and the Rest of the World (RoW). North America is anticipated to retain its dominant position through the assessment period owing to its technical brilliance. The growing base of online consumers is observed in the region which is expected to drive market growth in the forthcoming years. Meanwhile, Asia Pacific is poised to exhibit a steeper rise in the growth curve and emerge as the fastest growing regional market. The operations of a major chunk of IT industry leaders are based out of the region. It is projected to propel the expansion of the database management platform market through the review period.
Key Players:
The noted players operating in the global database management platform market are KBM Group LLC (U.S.), Rocket Fuel, Inc. (U.S.), Oracle Corporation (U.S.), Salesforce Inc. (U.S.), Turn Inc. (U.S.), Informatica (U.S.), Lotame Solutions Inc. (U.S.), Neustar, Inc. (U.S.), Cloudera Inc., SAS Institute (U.S.), SAP SE (Germany), and V12 Data (U.S.).
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Latest Industry News:
Robin Systems, an application virtualization software company, has announced that it has collaborated with Google for embedding a set of application programming interface (APIs) to manage data within Kubernetes-based services from Google.
Altibase, an open source relational database, has been deployed in Korea Airports Corporation (KAC) for its big data platform to control air traffic.
SAP SE, a German multinational software corporation, has announced the launch of HANA Data Management Suite for the integration of data across highly federated environments.
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