Dublin, April 30, 2019 (GLOBE NEWSWIRE) -- The "Global Sensitive Toothpaste Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The sensitive toothpaste market will register a CAGR of nearly 5% by 2023.
The increasing demand for natural and organic oral care products will foster the sensitive toothpaste market growth in the forthcoming years.
With the rising personal health and dental hygiene, the demand for organic toothpaste for curing tooth sensitivity is quite high. As a result, end-users increasingly prefer oral care products made of organic ingredients. Such rising awareness of synthetic ingredients will lead to the rising demand for natural and organic products including sensitive toothpaste.
Increase in demand for natural and organic oral care products
One of the growth drivers of the global sensitive toothpaste market is the increase in demand for natural and organic oral care products. The demand for organic toothpaste to cure tooth sensitivity is high, owing to over personal health and dental hygiene which is expected to drive the market.
Availability of counterfeit products diminishing the brand value of genuine products
One of the challenges in the growth of the global sensitive toothpaste market is the availability of counterfeit products diminishing the brand value of genuine products. Counterfeit oral care products such as toothpaste can contain petrochemicals, diethylene glycol, and other toxic chemicals, which can negatively impact the oral health of the user.
Competitive Landscape
The market appears to be moderately fragmented with the presence of several market players. Vendors in the global sensitive toothpaste market are focusing on offering multifunctional sensitive toothpaste, as it offers more benefits than conventional toothpaste.
This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.
Key Players
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- GlaxoSmithKline PLC
- Procter & Gamble
- Unilever
Topics Covered
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Comparison by distribution channel
- Offline - Market size and forecast 2018-2023
- Online - Market size and forecast 2018-2023
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic comparison
- Europe - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DRIVERS AND CHALLENGES
PART 10: MARKET TRENDS
- Introduction of multifunctional sensitive toothpaste
- Opinions of health experts and physicians increase product awareness
- Access to distribution channels through omni-channel strategy
PART 11: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 12: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- GlaxoSmithKline PLC
- Procter & Gamble
- Unilever
For more information about this report visit https://www.researchandmarkets.com/r/lx0w0z