HOLLYWOOD, Calif., May 13, 2019 (GLOBE NEWSWIRE) -- Channel Factory, (Inc. 5000) the world leader in YouTube ad performance and brand suitability, today announced that Jed Hartman has joined the company as Chief Commercial Officer. In this role, Hartman will join the executive team, leading sales, partnerships and marketing. Hartman will also lead the company’s global expansion.
Jed Hartman, who most recently served as the CRO at The Washington Post, is a proven strategy leader. At the Post, he ran global advertising sales, co-led SaaS sales, led business development, revenue strategy, marketing, ad operations, client services, branded content and ad engineering (which produced 3 patents). Under Hartman, The Post tripled digital advertising revenue, helping to drive the company from significant loss to significant profit. In 2017, Jed was named one of Adweek’s 50 most indispensable executives across marketing, media and technology.
Through his career, Hartman has managed and expanded global teams, penetrated new markets, and differentiated and diversified product offerings to maximize client outcomes and company revenue. In addition to serving as a consultant and advisor to many sales organizations, Hartman previously served as Worldwide Publisher of iconic brands such as Time, Fortune and CNNMoney.com.
“Jed Hartman is one of the most seasoned digital advertising executives in our industry, and he brings a level of client understanding that will help guide not only our sales strategy and expansion, but product offering and positioning in a dynamic industry,” said Tony Chen (Forbes 30 Under 30), CEO and founder at Channel Factory. “He deeply understands the advertiser need for performance in a safe video environment, and his addition is a testament to the value Channel Factory delivers for our clients.”
Channel Factory helps brands maximize their YouTube advertising with a proprietary software platform that leverages more YouTube data than any player in the industry to achieve granular targeting, brand suitability, customization and analytics. Channel Factory serves as a trusted partner to brands seeking to maximize performance on digital video. Hartman will help deliver this message to more brands, and continue to deliver for present.
“With the continued dramatic growth in global digital video, aligning with the right content becomes more challenging yet always vital,” said Hartman. “Channel Factory allows brands to maximize their investment in digital video and ensure brand safety, suitability and effectiveness. Channel Factory is uniquely positioned to help brands achieve their desired outcomes while growing its own business. I’m thrilled to be part of the team.”
About Channel Factory
Channel Factory is an award-winning marketing technology company, which helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis, and one of the fastest growing companies by Inc. Channel Factory has served over three hundred Fortune 500 in delivering scalable, brand safe, contextually aligned YouTube advertising software and services.
Contact:
Emily Riley
WIT Strategy
eriley@witstrategy
914-330-1128