General press release

Swedish lifestyle and audio product developer Jays Headphones announce a new partnership for distribution in Japan, one of the biggest heaphone markets. Starting September Princeton Technology Ltd, one of the leading distributors of consumer electronics and accessories in Japan, will start distributing Jays Headphones.

Northbaze Group (publ) announces a new partnership for distribution of Jays headphones in Japan, starting Q3 2019. The agreement involves Jays current and future product range including their latest launch, m-Seven True Wireless. 

Princeton Techonlogy Ltd was founded in 1995 and has a strong position on the the Japanese Consumer Electronic market. Princeton offers a wide variety of digital gadgets and accessories for tablets and smartphones and supply all major retail and e-tail channels in Japan. 

 “I’m very excited about this partnership. Japan is a huge headphone market with a lot of potential. With Princeton I am confident that we have found the right partner. Princeton has a successful history of introducing brands in Japan and strong distribution network. With their market know-how and our new line of products I’m sure this will be a successful business for both of us”, says Henrik Andersson, CEO of Northbaze Group AB (publ).

“We have been looking for an audio and headphone brand for quite some time to introduce in Japan. With new categories as True Wireless the market is growing. We believe Jays innovative product range as well as the brand values will prove a big hit for the Japanese consumer”, says Tak Sakai, Product Director at Princeton.

First products will be delivered to Japan in end September 2019. 

For further information, please contact:
Henrik Andersson, CEO 
Mobile: +46 761 99 35 55 
Email: henrik@jaysheadphones.com

About Northbaze Group AB (Publ).

Northbaze Group is a publicly listed company on Nasdaq First North Growth Market. Jays brand was founded in 2006 with a vision that everyone should have the opportunity to experience great sound and designs. The Group develop, design, producing and promotes own brand and products within ”Audio & Sound” and “Smart Mobility” for chosen markets globally and online. The developed product range is marketed under brands such as Jays Headphones, Jays Speakers, Clint Audio, Clint Digital, Krusell, Pagalli, Walk on Water and KAVAJ. The Group also develops and manufactures products for other reputable brands on an OEM basis. Northbaze Group currently operates in Sweden, Denmark, Germany, Hong Kong, and in Thailand, where its 100% owned production facility is located.

Within “Audio & Sound” division, where Jays Headphones includes, the group acquired in 2019 the Danish award-winning audio brand Clint Digital in purpose to expand into the Smart Speaker area. The Group has in 2018 expanded into the “Smart Mobility” vertical with the acquisition of KRUSELL AB with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area. The German e-commerce company, KAVAJ was acquired and integrated in the Group during April 2019 in purpose to strengthen the Group's online presence through primarily Amazon and other online marketplaces.

In 2017 Northbaze Group announced the new Group strategy, a strong organic growth with profitability in combination with acquisition-driven growth within the audio segment and other close related verticals within consumer electronics such as smart-connectivity and mobile products. The Northbaze Group has a strategy plan to make several acquisitions coming years with the objective to diversify and create a strong company group with a focus on long-term profitable growth. 

Northbaze Group´s long-term financial targets is to have annual growth in net sales of 20 percent with a profit of minimum 10 percent EBITDA margin and an equity ratio (solidity) over 30 percent. The Group has as target to increase the sales within B2C as well as online with approximately 10% per year, during the three upcoming years, and at the same time the offer’s though retail will be strengthened. The company does not publish forecasts and will not present updated detailed forecasts to the market.

Northbaze Group AB (publ) is a public company listed at Nasdaq First North Growth Market. Certified Adviser is Redeye AB with email-address certifiedadviser@redeye.se and phone +46 8 121 576 90.