Dublin, Sept. 20, 2019 (GLOBE NEWSWIRE) -- The "Debit Card Rewards: Taking a Focused Approach" report has been added to ResearchAndMarkets.com's offering.
Highlights of the report include:
Rewards offered with traditional debit cards are still available from large and small financial institutions but are on the decline as debit card issuers look to cut costs in the face of ever smaller product margins. Forty percent of U.S. consumers surveyed by the author indicate that they are receiving rewards with their debit card today.
The report discusses new competition faced by debit card issuers and suggests how then can keep their programs motivating yet cost-effective.
Consumers today may have a more difficult time finding debit cards rewards from traditional financial institutions, but digital-only or challenger banks and merchants are filling the void.
Some consumers, particularly those in younger demographic segments, which financial institutions want as customers, appear motivated to spend more in the pursuit of rewards and are taking their transactions and balances to these alternative payment options.
Key Topics Covered
1. Executive Summary
3. Consumer Perceptions of Debit Rewards
4. The Motivated Debit Rewards User
5. Predominant Reward Types
6. Survey of Debit Rewards Programs
7. New Competition for Debit Rewards Programs
For more information about this report visit https://www.researchandmarkets.com/r/sd048p
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