ARLINGTON, Va., Nov. 21, 2019 (GLOBE NEWSWIRE) -- Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, in conjunction with Phoenix Marketing International today released mobile data collected in October that compares Gen Z, Millennial and Baby Boomer mobile usage behaviors, which will help wireless carriers, OEMs and marketers gain insight into the habits and interests of mobile users.
Overall, the research found that the race to win consumer mobile attention begins first thing in the morning when users are often times checking their devices before they get out of bed and have no particular app in mind, which is in line with earlier findings. At the start of the day, mobile users are increasingly using their phones as a utility (for instance, to find out the weather forecast), seek out news or to start connecting with friends.
Specific findings include:
A few areas brought the different generations together. These include:
“The mobile landscape is increasingly competitive with players jockeying for position like Facebook’s recent launch of News Tab, Samsung replacing Bixby Home with Samsung Daily, and a multitude of others like CNN, Twitter, OTT players, wireless carriers and more trying to make it easier for consumers to view their news and content,” said Gregory Wester, CMO, Mobile Posse. “This research makes it clear that the race for consumer attention starts from the moment a user wakes up, and the players that remove the friction from the process and make it easy for consumers to access the content they want will win in the end.”
“This data reveals an opportunity for brands to build customer loyalty by being a part of a mobile user’s morning routine,” said John Schiela, EVP, Marketing Consulting, Phoenix Marketing International. “If you can capture a user’s attention first thing in the morning, you stand to gain extra impact downstream.”
About Mobile Posse
Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile Platform creates a better smartphone experience by presenting engaging curated content--without having to open...load...search...or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day. For more information, visit www.mobileposse.com.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report) and is one of the fastest-growing Market Research firms in the world. In 2018, Phoenix MI acquired Nielsen’s TV Brand Effect, making it one of the largest ad and brand performance measurement firm in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.
Media Contact
Brook Terran
805-570-3309