Orlando, Florida, May 21, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), developer of BrandGraph®, the platform for competitive social media intelligence, released their first-annual look at influential brands within the cold cereal category. The 2020 report provides analysis of over 439 million social media posts generated by more than 4 million online influencers from May 1, 2019 to April 30, 2020. Based on IZEA’s independent analysis, Kellogg’s Rice Krispies (NYSE: K) garnered the top spot for share of voice (SOV), which is based on volume of both organic and sponsored social media content created by influencers.
IZEA’s BrandGraph platform identifies and classifies online influencer content for more than 3,300 leading brands, arming marketers with insights and benchmarks within specific competitive categories. This BrandGraph report analyzed 46 prominent cold cereal brands including Rice Krispies, Cheerios, and Pebbles, to name a few.
Key Findings Include:
“Cold cereal brands are actively investing in influencer marketing and social media content strategies to increase new sales and loyalty for their products,” said Ted Murphy, Founder & CEO of IZEA. “We found that 6.2% of all influencer content we measured in this category during this period was sponsored by cereal brands. Interestingly, while cold cereal brands sponsored fewer influencer content pieces overall in March and April during the pandemic, the amount of organic content created by influencers during this period was at an all-time high for the category. As more people are cooking and buying longer-lasting food items while confined to their homes, we saw more influencer content about cereal brands being produced. In fact, as more consumers spend time on social media, the average engagement rate for influencer content featuring cold cereal increased in both March and April by about 29%.”
“Due to the pandemic,” Murphy continued, “some brands chose to pause or decrease sponsored content activity during this period – however, BrandGraph tells us that, because more consumers are at home and spending time on social channels, this is actually a strategic moment for brands to work with influencers to generate social content and capture share of voice.”
IZEA customers can leverage BrandGraph intelligence to identify how their influencer efforts compare to other brands in their industries and how to set themselves apart to gain a larger share of voice. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release and the BrandGraph report are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.
Visit http://izea.com/brandgraph/cereal to request a copy of the programmatically generated report.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
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Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: firstname.lastname@example.org