McKeown provides 40+ years of executive financial operations experience in the
consumer products segment

Baltimore, Md., June 03, 2020 (GLOBE NEWSWIRE) -- Slinger Bag (OTC: SLBG) Slinger Bag, a sports brand focused on innovating game improvement equipment for all ball sports, with an initial focus on the global tennis market, today named Paul McKeown as chief financial officer, effective immediately. McKeown will be responsible for overseeing the finance and accounting functions of the company as it continues its global expansion into the tennis market.

He brings over 40 years of experience in executive roles managing financial, operations and IT functions in the consumer products segment. Most recently, McKeown served as vice president of finance for Precor Fitness, a global leader in premium fitness equipment and a wholly owned subsidiary of Amer Sports Company. Under his leadership, the Precor Fitness finance team was re-organized and new tools and processes were implemented, resulting in significant improvements in absolute performance and against pre-established targets. Previously, McKeown served as director of Process Integration & Development for North America for Amer Sports Company’s Financial Shared Service operation in Poland and vice president of finance and operations for Wilson Canada. He began his career with 10 years leading the finance, IT and operations teams at Wilson Canada.

“We are pleased to welcome Paul to our management team,” said Mike Ballardie, CEO of Slinger Bag. “Paul is a veteran in the sports industry with over four decades of financial management and operational experience in the consumer products segment. His proven track record, functional expertise, and technical knowledge in all aspects of corporate finance and accounting will be invaluable to our financial and strategic planning as we continue to expand our business.”

“This is an exciting time to be joining Slinger Bag,” said McKeown. “I look forward to working with the rest of the executive team and lending my expertise in the consumer and sports equipment markets in order to help accelerate the company’s growth globally.”

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For further information contact the Slinger Bag Press Office on +44(0)2079407170
Joe Murgatroyd +44(0)2079407294 or email

About Slinger Bag®

Slinger® is a new sports brand focused on delivering innovative, game improvement technologies and equipment across all Ball Sport categories. With the vision to become a next-generation sports consumer products company, Slinger® enhances the skill and enjoyment levels of players of all ages and abilities. Slinger® is initially focused on building its brand within the global Tennis market, through its Slinger® Tennis Ball Launcher and Accessories. Slinger® has underpinned its proof of concept with over $1 Million in pre-sales and additionally has successfully raised $2.5million from outside investors. Slinger® is now primed to disrupt what are traditional markets. The patented Slinger® Launcher is unique in the Tennis market today and is both highly transportable and affordable.

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