RIGA, Latvia, June 17, 2020 (GLOBE NEWSWIRE) -- Food Union, a global dairy production and distribution group, has launched an e-commerce distribution service in four European countries, delivering ice cream, dairy products, pastry and frozen food directly to customers. Food Union will now deliver fresh high-quality products straight from production in Latvia, Lithuania, Romania and Denmark. The company’s consumer behavior analytics models and established door-step-delivery systems in Norway and Denmark allowed for rapid development and expansion of the new e-commerce distribution system in other markets.
“COVID-19 has done more to change consumer habits and behavior than any event in modern history. We’re moving rapidly to demonstrate operational agility, create new delivery services, and meet our customers’ needs. We know we can bolster our brand and build trust by ensuring consumers enjoy their favorite products safely and quickly,” said Normunds Staņēvičs, Food Union Group CEO Europe. “We are thrilled to connect with our customers in a new way. From production to delivery, we are responsible for the whole value creation chain and guarantee the highest quality products while striving for the best, most efficient service possible.”
In record time, Food Union’s team of experts created secure e-commerce platforms with various product offerings in four European markets. Their new digital delivery service includes insights from local markets across Latvia, Lithuania, Romania and Denmark. Each online storefront offers unique products, ensuring consumers have their beloved branded products 24/7, directly from the production chain:
“Food Union constantly strives to be dynamic and agile. Our goal is to diversify sales channels while ensuring our products are geographically closer to consumers. Our team of in-country heritage experts applied their knowledge of local markets to provide the products our customers love across various countries and regions,” said Staņēvičs. “And this is made possible because of our investment partners at Meridian Capital and PAG, who have enabled us to innovate and expand operations with their knowledge of global markets and infrastructure expertise.”
“Expansion into the digital market in four countries requires knowledge of preexisting markets, customer needs and logistics development, all of which Food Union has worked quickly and tirelessly to develop,” said Askar Alshinbayev, Principal and Founder of Meridian Capital Limited, a global investment company based in Hong Kong. “We are confident Food Union will continue expanding digital services beyond this crisis and continue to innovate based on the desires of the consumer.”
Food Union is currently the leading ice cream maker in the Baltics and Denmark, and holds a strong market position in Norway, Romania, Russia and Belarus. The Food Union Group’s shareholders include its founder and global head, Andrey Beskhmelnitsky; the Hong Kong-based investment company, Meridian Capital Limited; and one of Asia’s largest private capital firms, PAG. Meridian Capital Limited and PAG became Food Union shareholders in 2015 and 2018, respectively, to finance construction of two dairy plants in China and facilitate the company’s dynamic expansion to this market.
ABOUT FOOD UNION
Food Union is a global market insight and innovation-driven company that develops local brands and delivers delightful products for human well-being. Food Union is the largest dairy company in Latvia and the leading ice cream producer in the Baltic countries and Denmark. Food Union Group is made up of the two largest dairy and ice cream companies in Latvia – Rīgas piena kombināts and Valmieras piens; Estonia’s and Lithuania’s largest ice cream makers Premia TKH and Premia KPC; the leading Danish ice cream producer Premier Is and Danish door-step-delivery ice cream company Hjem Is; Norway’s ice cream company Isbjørn Is and door-step-delivery ice cream company Den Norske Isbilen; Romanian ice cream maker Alpin57Lux; ice cream company Ingman Ice Cream in Belarus; and ice cream company Khladokombinat No.1 in Russia. In 2018 Food Union expanded in China by opening two greenfield dairy and children’s product plants in China.
Food Union Head of PR
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