German Companies Embrace Public Cloud Amid Pandemic, Boosting AWS and its Partner Ecosystem

ISG Provider Lens™ report finds COVID-19 accelerated Germany’s rapid adoption of cloud computing as enterprises geared up for remote work, cost efficiency and IoT applications


FRANKFURT, Germany, Dec. 09, 2020 (GLOBE NEWSWIRE) -- The new realities of business in the age of COVID-19 are driving more German enterprises to the cloud, giving Amazon Web Services and its partners greater opportunities to help these companies become more flexible and efficient, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2020 ISG Provider Lens™ AWS Ecosystem Partners report for Germany finds the pandemic has created challenges that cloud-based resources and applications are particularly well equipped to address. Since lockdowns and business disruptions began early this year, the market penetration of cloud computing has accelerated from what was already one of the fastest growth rates of any IT trend in Germany.

“German enterprises have been flocking to the cloud, all the more so under the added pressures of this year,” said Andrea Spiegelhoff, partner, ISG EMEA, based in Germany. “This benefits AWS, but also its partners that help companies implement and operate cloud-based capabilities. Companies are taking advantage of this growing ecosystem to transform their way of doing business.”

New cost pressures, growing dependence on the Internet of Things (IoT) and a need for virtual collaboration among suddenly homebound workers led more German organizations to seek cloud-based applications and services this year, the report says. Hyperscalers like AWS have the size and flexibility to scale up quickly to meet those demands.

AWS partners have played a major role in the growing trend, especially in helping companies with migration to the cloud, ISG says. Disrupted by the pandemic, more enterprises have had to migrate both new and existing applications to the cloud, often while adopting containers at the same time. Ecosystem partners also are assisting companies through AWS consulting, a highly competitive field in Germany.

German companies’ growing reliance on data analytics and machine learning, as well as the increasing amount of data coming from sources such as IoT systems, is also driving them to the cloud and to AWS partners, the report adds. These providers help with complex tasks such as integrating cloud-based data repositories with existing storage infrastructure.

German ERP giant SAP now relies heavily on the public cloud for provision of its software, even accepting a hit to its profits to grow in this market, ISG says. The relatively young market for SAP in the public cloud is growing as SAP expands its AWS-based product portfolio with the option to map professional workloads to the cloud.

The 2020 ISG Provider LensAWS Ecosystem Partners – Germany report evaluates the capabilities of 54 providers across six quadrants: SAP Workloads, Data Analytics and Machine Learning, Internet of Things, Migration and Container Solutions, Managed Service Partners and Consulting Services Providers.

The report names Accenture and Capgemini as leaders in all six quadrants. It names Atos and DXC Technology as leaders in five quadrants and Wipro as a leader in four. Claranet, Cognizant, IBM, Rackspace Technology, tecRacer and T-Systems are named as leaders in three quadrants, and Materna is a leader in two quadrants. AllCloud, Arvato Systems, Deloitte, direkt gruppe, Lemongrass Consulting, NTT DATA, OPITZ CONSULTING, PlusServer, Reply, Siemens, Software AG, TCS and um (an Orange Business Services Company) are named as leaders in one quadrant each.

In addition, Cognizant is named as a “Rising Star”—a company with a “promising portfolio” and “high future potential” by ISG’s definition—in two quadrants. Mphasis and PwC are named as Rising Stars in one quadrant each.

A customized version of the report is available from Rackspace.

The 2020 ISG Provider Lens AWS Ecosytem Partners – Germany report is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG’s enterprise clients. The research currently covers providers offering their services globally, across Europe and Latin America, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

Starting this year, each ISG Provider Lens study will include a Global Summary to help enterprise subscribers better understand provider capabilities across all geographic markets covered by that study. All ISG Provider Lens reports also will now include an Enterprise Context feature to help executives quickly identify key insights related to their roles and responsibilities.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Press Contacts:

Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com

Jim Baptiste, Matter Communications for ISG
+1 978 518 4527
jbaptiste@matternow.com