Following the recent addition of several new store placements and distribution agreements, Louisiana supermarket chain Matherne’s will begin carrying all five flavours of the Company’s KOIOS™ nootropic beverage product starting next Thursday, March 4th. One especially notable Matherne’s supermarket location is on the campus of Louisiana State University in Baton Rouge (total enrolment of 34,290 in 20202), which is across from the university’s “Tiger Stadium”, the eighth-largest stadium in the world with a capacity of 102,321.
DENVER and VANCOUVER, British Columbia, Feb. 23, 2021 (GLOBE NEWSWIRE) -- Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the "Company" or "Koios") is pleased to announce that it has further expanded its footprint in the state of Louisiana with the upcoming addition of its KOIOS™ nootropic beverage product to the beverage aisles of all locations of Matherne’s Market (“Matherne’s”), a local supermarket chain based in Baton Rouge, the state’s capital. As of February 2021, the Company’s beverage products are sold in approximately 20 points of sale in Louisiana, including certain Walmart locations. In a press release dated November 4, 2020, the Company announced that its Fit Soda™ line of functional beverages was being carried in more than 100 HEB supermarkets in Texas, a neighbouring state to Louisiana. To date in 2021, Koios has announced new distribution agreements and retail placements of its beverage products for regions to include New England, Utah, Oregon, and over 200 convenience stores in Colorado (including national banners such as 7-Eleven and Shell). As the Company continues to grow the presence of its beverage products at retail across the United States, local grocery chains have proven to play a key role in accelerating regional market penetration. All five KOIOS™ flavours (Black Raspberry, Blood Orange, Peach Mango, Apricot Vanilla, and Pear Guava) are to be available to purchase from Matherne’s stores starting on Thursday, March 4, 2021.
With locations in the River Parish and Baton Rouge areas of southeastern Louisiana, Matherne’s was founded more than 35 years ago as a convenience store in Grand Point, LA. Branching out into a full selection of local and international grocery offerings, beer/wine, and prepared foods, Matherne’s strategically built out more stores to optimally serve additional communities. In 2015 Matherne’s filled a market void by opening a location in downtown Baton Rouge (population 224,000), which did not have a full-scale grocery store for more than 50 years, and promptly went on to extend its operating hours after opening due to overwhelming demand1. As a family-owned business, Matherne’s motto of “Giving you our best” reflects its dedication to excellence in the grocery trade.
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In 2018, Matherne’s opened an additional supermarket location on the campus of Louisiana State University (total enrolment of 34,290 in 20202), with a greater focus on fresh and prepared food options geared towards students, staff, and faculty at the university3. Notably, this supermarket is located directly across from Tiger Stadium, which is the eighth-largest stadium in the world with a capacity of 102,3214. The Company anticipates that its KOIOS™ nootropic beverages could perform especially well at this location given the product line’s popularity among students and athletes.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/403fa19e-c3d9-4893-b71e-d3e34113a470
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Koios Chief Executive Officer Chris Miller commented, “We have long maintained that local supermarket chains play a unique role in establishing a beverage product’s presence in a given market. Unlike staple grocery products such as eggs or butter, consumers are especially brand-conscious when it comes to beverages, which is why it is of great importance for us to understand how these patterns are formed when it comes to routinely buying a given beverage product. Such insights can easily be picked up through local grocers, who tend to have a more intimate knowledge of their client base. We have observed that strong product performance in local supermarkets often catches the interest of national banner retailers, since they seem to pay close attention to these trends as a form of market research. It is especially exciting to have KOIOS™ sold in a market directly across from the eighth-largest stadium in the world, which could be back in operation when college football is scheduled to begin again in fall 2021. We look forward to seeing how KOIOS™ is received among Matherne’s clientele as we continue our efforts to keep adding new points of sale for our functional and nootropic beverages.”
Sources
1 - https://www.wafb.com/story/27967884/new-mathernes-market-in-downtown-baton-rouge-extends-hours/
2 - https://www.lsu.edu/bgtplan/trend/dashboards/college.php
3 - https://www.wafb.com/story/38951084/mathernes-grocery-store-coming-to-lsu-campus/
4 - https://lsusports.net/sports/2018/10/19/177159.aspx
On behalf of the Board of Directors of the Company,
KOIOS BEVERAGE CORP.
“Chris Miller”
Chris Miller, CEO, and Director
For further information, please contact:
Gina Burrus
844-255-6467
gina@koiosbeveragecorp.com
THE CANADIAN SECURITIES EXCHANGE (CSE) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE.
About Koios Beverage Corp.
The Company is an emerging functional beverage company which has an available distribution network of more than 4,400 retail locations across the United States in which to sell its products. Koios has relationships with some of the largest and most reputable distributors in the United States, including Europa Sports, Muscle Foods USA, KeHE, and Wishing-U-Well. Koios uses a proprietary blend of nootropics and natural organic compounds to enhance human productivity without using harmful chemicals or stimulants. Koios products have been shown to enhance focus, concentration, mental capacity, memory retention, cognitive function, alertness, brain capacity and create all day mental clarity. Its ingredients are specifically designed to target brain function by increasing blood flow, oxygen levels and neural connections in the brain.
Koios produces one of the only drinks in the world infused with MCT oil. MCT oil is derived from coconuts and has been shown to help the body burn fat more effectively, create lasting energy from a natural food source, produce ketones in the brain, allowing for greater brain function and clarity, support healthy hormone production and improve immunity. For more information, please visit our website: https://www.koiosbeveragecorp.com.
Forward-Looking Statements
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information in this news release includes statements regarding: Potential performance of KOIOS™ nootropic beverages in Matherne’s supermarket locations in Louisiana. The forward-looking information reflects management's current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the functional beverage markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.
The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual's health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.
This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by Koios with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with Koios is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.