Sizmek Inc.

Photo Release -- The Launch Campaign for the New Mercedes GLA Offers a Novel Multiscreen Digital Experience

NEW YORK and MADRID, Spain, July 30, 2014 (GLOBE NEWSWIRE) -- More and more brands are launching multiscreen campaigns to connect with users who jump from one screen to another and consume media simultaneously and interactively. In its latest online campaign, Mercedes shows the technical innovations of its new model via an interactive piece that connects the phone and PC. The campaign was run in Spain by the Zenith media agency, which Mercedes has relied on since 2006. It worked with the creative agency, Pixel&Pixel, and Sizmek's technology (Nasdaq:SZMK) in developing the multiscreen digital advertisement.

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