ANN ARBOR, Mich., Aug. 8, 2006 (PRIMEZONE) -- All Media Guide (AMG), the premier technology and content database provider for exploring music, movies, and games, today announced it has entered into a partnership with entertainment search and discovery engine BiggerBoat. All Media Guide websites will now feature entertainment advertising and comparison shopping powered by BiggerBoat. AMG intends to incorporate BiggerBoat's entertainment search engine later this year.

All Media Guide introduced BiggerBoat's entertainment advertising and comparison shopping recently in a pilot program on their AllMusic.com and AllMovie.com sites. More than a dozen major record labels and home video distributors and a dozen online retail partners participated in the program, which provided entertainment specific advertisements to consumers. Presented as sponsored recommendations, the ads are consistent with the types of content consumers are viewing on AllMusic.com or AllMovie.com.

Since introducing BiggerBoat on its websites, All Media Guide has quadrupled revenues for its online retail partners and has tripled the average click-though rate for its advertisers.

"By working with BiggerBoat, we are providing our partners access to customers who are interested in their products -- all things movies, music and, eventually, games," said Greg Smith, chief technology officer of AMG. "And for the music and movie enthusiasts who spend time on our site, we are able to provide them with products that are relevant to their interests. Along with these more targeted, relevant sponsorships, our users will see fewer generic banner ads on our websites."

"BiggerBoat's ad network provides consumers useful suggestions within the context of their current behavior, giving them something to which they are more likely to respond," said Adam Lilling, chief executive officer, BiggerBoat. "AllMusic.com and AllMovie.com has provided us a great opportunity to showcase our services and we look forward to expanding our relationship with All Media Guide and their customers."

About All Media Guide

All Media Guide (AMG), based in Ann Arbor, Michigan, is the leading authority on music, movies and games. Since 1991, the company has provided comprehensive content and technologies to support the physical and digital distribution of entertainment media. With thousands of musicologists, film historians, and game specialists contributing over the years, AMG has created the industry's cleanest, most in-depth database of information and original editorial content. AMG content and technologies are licensed by leading consumer electronics manufacturers, retailers, and Internet sites. For more information please visit www.allmusic.com, www.allmovie.com and www.allgame.com.

About BiggerBoat

BiggerBoat, the definitive search and discovery engine for entertainment, uniquely brings together search, advertising, and comparison shopping, into a single powerful platform that enables consumers to better navigate the vast sea of entertainment content. The company provides its service to companies seeking an engaging consumer experience for their users. Founded in 2003, the company is based in Beverly Hills, California, and has received funding from Zone Ventures and First Round Capital. For more information please visit www.biggerboat.com.

CONTACT: HEILBrice
         Anna Allega
         (949) 644-7477
         Anna.Allega@HEILBrice.com