ADVISORY, Nov. 8, 2006 (PRIMEZONE) --

 What:
 Jim Donald, president and CEO of Starbucks Coffee Company (SBUX), will 
 preside over the opening bell, kicking-off the Company's holiday 
 season with the help of its baristas. 

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When: 
 Thursday November 9th, 2006 at 9:30 a.m. EDT

 Contacts:
 Daren Kwok
 Public Relations
 Phone: 323.202.1058
 Cell: 310.980.6948
 Daren.Kwok@edelman.com

 NASDAQ MarketSite:
 Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

Of Note:

NASDAQ listed 60% of the IPOs in 2006 within the Consumer Discretionary Sector. Out of 20 IPOs in the Consumer Discretionary Sector, 12 listed on NASDAQ