ADVISORY, Nov. 9, 2005 (PRIMEZONE) --

                                When/Where
                   Nov. 11, 12 and 13  -- noon - 6 p.m.
                           At North Point Mall

 What:         Real Savvy Moms(R), a national health and emotional
               wellness initiative for the new mother market,
               concludes its 30-day live event tour in 10 key markets
               in Atlanta this weekend. The nationwide Mall Tour will
               be in the Atlanta area at North Point Mall with a host
               of games and education activities supported by Real
               Savvy Moms' national sponsors. Real Savvy Moms offers
               health, parenting, beauty, nutrition, financial and
               fitness advice, as well as a community sounding board
               for the exchange of common interests and support. The
               national tour's goal is to bring education and
               information to mother's neighborhoods.

               Hosting this weekend's activities at North Point Mall
               center court are Maria Aviles, Liwaza Green, and Kathie
               Larkin, the three dynamic young mothers who will
               co-host the upcoming TV show; "Real Moms, Real Stories,
               Real Savvy," a national weekly series airing in 2006
               and distributed to Public Television stations across
               the United States through the National Educational
               Telecommunications Association. The event runs Friday
               through Sunday from noon to 6 p.m. Activities include:
               New Mommy Makeovers; Children's Story Time; Spin the
               Bottle game; a Rhythm & Blues Safety Sing-Along; an Oral
               Care Game Show; a Hospital Packing Race; Nutrition
               Jeopardy; and Toddler Races.

 Purpose:      Nationwide, some 4 million new babies are born each
               year, many to first-time mothers. While all mothers
               need a support system, not everyone has one. Real Savvy
               Moms is a new, fully integrated program that galvanizes
               the power of Public Television, the Internet, live
               events and the relationship that exists between a
               pregnant woman and her healthcare provider. Women get
               360-degree access to valuable information and advice.

 Research:     Generation-X Moms are better-educated, more career
               oriented, and more likely to question what they are
               told than the previous generation of mothers.
               Independent focus groups find that they want reliable
               information by combining advice from trusted healthcare
               providers with reassurance from sisters, friends and
               other Real Moms who've been there. Today's Moms are
               also tech savvy -- some 96% of new mothers go online
               for parenting advice and information, while over 80% of
               pregnant women surf the Internet for answers to their
               pregnancy and parenting questions. Until now they
               didn't have a central resource to go to for all of
               their needs.
 
 Sponsors:     Real Savvy Moms' sponsors include some of the most
               paramount organizations and brands in wellness,
               nutrition, pregnancy and post-partum care, who believe
               in the Real Savvy Moms' mission of being a credible
               resource and support for new moms. They include
               NESTLE(R) GOOD START(R) SUPREME, ARM & HAMMER(R) Oral
               Care, Bare Escentuals(R), CRYO-CELL International,
               Inc., Cottonelle(R), Oreck(R), Smart Choices(tm),
               Nordic Naturals(R), and Willow(tm) Organic Baby
               Products.

The Real Savvy Moms logo is available at:http://www.primezone.com/newsroom/prs/?pkgid=2001

CONTACT:  Real Savvy Moms
          Anne Sargent
          (678) 352-0009

          Randi Leader
          (404) 355-1706