Reed’s, Inc. Announces First Quarter 2018 Financial ResultsReed’s, Inc. Announces First Quarter 2018 Financial ResultsGLOBE NEWSWIREMay 14, 2018

First quarter gross profit doubled as gross margin more than doubled to 27.8%

Continued progress on Transformation and Value Creation Plan

Launch of Virgil’s Zero Sugar line underway, shipping to distributors and retailers

LOS ANGELES, May 14, 2018 (GLOBE NEWSWIRE) -- Reed’s Inc. (NYSE American:REED), owner of the nation’s leading portfolio of handcrafted, all-natural beverages, today announced financial results for the fiscal first quarter 2018 ended March 31, 2018.

Financial Highlights for the First Quarter of 2018

  • Net Sales were $8.3 million, consistent with prior year period;

  • Gross profit doubled to $2.3 million from $1.1 million in the prior year period and the gross margin more than doubled to 27.8% from 12.7% in the prior year period or 1510 basis points and increased 650 basis points sequentially from the fourth quarter of 2017;

  • Operating loss narrowed to $1.1 million from $1.6 million in the prior year period;

  • Net loss narrowed to $1.6 million or $0.06 per share compared to a net loss of $2.0 million or $0.14 per share in the prior year period;

  • Modified EBITDA loss narrowed to $0.7 million from $1.3 million in the prior year period.

Management Commentary

“We are pleased with our ability to hold net revenue despite our SKU rationalization and reduced marketing and promotional support during the quarter. We also continue to make progress on our transformation and value creation plan,” stated Val Stalowir CEO of Reed’s, Inc. “The benefits of our plan were clearly evident in the significant gross margin expansion during the first quarter. Our new glass contract with Owen-Illinois drove a majority of the incremental 650 basis points of improvement in gross margin from the fourth quarter of 2017 and contributed to a more than doubling of gross margin year-over-year, delivering 1510 basis points of improvement. We continue to see opportunities to improve gross margin as our business model is further optimized and transitioned to an asset-light sales and marketing model. We are making good progress on the sale of our Los Angeles manufacturing facility and are in the late stages of finalizing a new credit agreement with much improved terms and lower interest rates.”

“We have officially launched the Virgil’s Zero Sugar line and have started shipping product to distributors and retailers. We are very encouraged by the initial response from retailers and we are in the process of increasing our level of sales and promotional spend to support the launch. Phase 2 of our transformation plan will be investing in sales and marketing programs to drive revenue growth and brand value.  We are well into the development phase of these initiatives and should start to see benefits from their implementation by the end of Q2. We will continue to execute against our transformation plan and are pleased with the results we are delivering,” Stalowir concluded.

Financial Overview for the First Quarter of 2018 Compared to the First Quarter of 2017

During the first quarter of 2018, net sales of $8.3 million were consistent with the same period in 2017, as increased average selling prices as a result of a price increase in the third quarter of 2017 were offset by lower volumes that resulted from reductions in promotional spending versus the prior year.

Gross profit during the first quarter of 2018 more than doubled to $2.3 million compared to the same period in 2017. Gross margin was 27.8% of net sales during the first quarter of 2018 compared to 12.7% of net sales in the same period in 2017, and up from 21.3% the fourth quarter of 2017. The 650 basis point improvement in gross margin as a percentage of revenue compared to the fourth quarter of 2017 was primarily driven by the benefits of the new glass supplier contract with Owens-Illinois. On a year over year basis, lower glass costs contributed to roughly 900 basis points of the improvement in gross margin, with the remainder primarily reflecting the impact of higher average selling prices and SKU rationalization.

Delivery and handling costs increased 28.7% to $1.0 million during the first quarter of 2018 driven by one-time transition charges to a new warehouse and logistics partner and a general increase in freight rates. Selling and marketing costs increased 28.6% to $1.0 million during the first quarter of 2018 due to investments related to the development of a marketing function with agency support resources. General and administrative expenses increased 31.3% to $1.5 million during the first quarter of 2018 from $1.1 million in the prior year period, primarily as a result of non-cash equity compensation and shareholder related activities.

Operating loss narrowed to $1.1 million during the first quarter of 2018 from $1.6 million in the prior year period, or a net $0.5 million improvement.

Interest expense increased to $0.5 million during the first quarter of 2018 from $0.4 million during the first quarter of 2017.

Net loss narrowed to $1.6 million, or $0.06 per share in the first quarter of 2018, from a loss of $2.0 million, or $0.14 per share in the first quarter of 2017.

Modified EBITDA loss narrowed to $0.7 million in the first quarter of 2018 from $1.3 million in the first quarter of 2017.

Liquidity and Cash Flow

During the first quarter, the Company used $4.6 million of cash in operating activities compared to $0.5 million of cash generated from operating activities in the prior year period. The cash outlay was primarily used to pay stretched payables and pay down the high interest rate working capital line as described in the rights offering that funded on December 28, 2017. As of March 31, 2018, the Company had cash and cash equivalents of $3.4 million and $4.4 million of undrawn availability on its working capital line of credit.

First Quarter 2018 Earnings Call Details

The Company will conduct a conference call at 1:30 pm Pacific Time (4:30 pm Eastern Time) today, May 14, 2018 to discuss its first quarter 2018 results. To participate in the call, please dial 1-(800) 754-1336 (U.S.); or 1-(212) 231-2928 (International). Please dial in at least five minutes before the start of the conference call.  A replay of the conference call will be available the following day on the Company’s website by logging on via the “Investors” section at

About Reed’s, Inc.

Established in 1989, Reed’s has sold over 500 million bottles of its category leading natural, handcrafted beverages. Reed’s is America’s #1 selling Ginger Beer brand and has been the leader and innovator in the ginger beer category for decades. Virgil’s is America’s #1 selling independent, full line of natural craft sodas. The Reed’s Inc. portfolio is sold in over 30,000 retail doors across the natural, specialty, grocery, drug, club and mass channels nationwide.  Reed’s Ginger Beers are unique to the category because of the proprietary process of hand brewing its award-winning products using fresh organic ginger combined with natural spices and fruit juices. Reed’s Ginger Beers come in three levels of increasing ginger intensity that deliver a delicious and powerful ginger bite and burn that only comes from fresh ginger root. The Company uses this same handcrafted approach and dedication to the highest quality ingredients in its award-winning Virgil’s line of great tasting, bold flavored craft sodas.

Safe Harbor Statement 
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.

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Investor Relations

Scott Van Winkle, ICR

(617) 956-6736




For the Three Months Ended March 31, 2018 and 2017
  2018  2017 
Net Sales $8,288,000  $8,295,000 
Cost of goods sold  5,985,000   7,239,000 
Gross profit  2,303,000   1,056,000 
Operating expenses:        
Delivery and handling expense  956,000   743,000 
Selling and marketing expense  1,013,000   788,000 
General and administrative expense  1,459,000   1,111,000 
Total operating expenses  3,428,000   2,642,000 
Loss from operations  (1,125,000)  (1,586,000)
Interest expense  (485,000)  (416,000)
Change in fair value of warrant liability  (5,000)  9,000 
Net loss attributable to common stockholders $(1,615,000) $(1,993,000)
Loss per share – basic and diluted $(0.06) $(0.14)
Weighted average number of shares outstanding – basic and diluted  24,989,863   13,982,230 

As of March 31, 2018 and December 31, 2017
  March 31, 2018  December 31, 2017 
Current assets:        
Cash $3,376,000  $12,127,000 
Accounts receivable, net of allowance for doubtful accounts and returns and discounts of $569,000 and $601,000, respectively  2,464,000   2,691,000 
Inventory, net of reserve for obsolescence of $451,000 and $509,000, respectively  6,835,000   5,931,000 
Prepaid expenses and other current assets  316,000   199,000 
Total Current Assets  12,991,000   20,948,000 
Property and equipment, net of accumulated depreciation and impairment reserves of $9,506,000 and $9,339,000, respectively  203,000   353,000 
Equipment held for sale  2,184,000   2,370,000 
Intangible assets  805,000   805,000 
Total assets $16,183,000  $24,476,000 
Current Liabilities:        
Accounts payable $4,543,000  $7,480,000 
Accrued expenses  207,000   220,000 
Advances from officers  -   277,000 
Line of credit  -   3,301,000 
Current portion of capital leases payable  186,000   198,000 
Current portion of long term financing obligation  231,000   222,000 
Bank notes  6,440,000   6,947,000 
Total current liabilities  11,607,000   18,645,000 
Capital leases payable, less current portion  243,000   236,000 
Long term financing obligation, less current portion, net of discount of $687,000 and $714,000, respectively  1,219,000   1,250,000 
Convertible note to a related party  3,802,000   3,690,000 
Warrant liability  41,000   36,000 
Other long term liabilities  104,000   111,000 
Total Liabilities  17,016,000   23,968,000 
Stockholders’ equity (deficit):        
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding  94,000   94,000 
Common stock, $.0001 par value, 40,000,000 shares authorized, 25,036,043 and 24,619,591 shares issued and outstanding, respectively  2,000   2,000 
Common stock issuable, 838,140 and 400,000 shares, respectively  84,000   680,000 
Additional paid in capital  50,703,000   49,833,000 
Accumulated deficit  (51,716,000)  (50,101,000)
Total stockholders’ equity (deficit)  (833,000)  508,000 
Total liabilities and stockholders’ equity (deficit) $16,183,000  $24,476,000 

For the Three Months Ended March 31, 2018 and 2017
  03/31/2018  3/31/2017 
Cash flows from operating activities:        
Net loss $(1,615,000) $(1,993,000)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation  177,000   121,000 
Amortization of debt discount  28,000   73,000 
Loss on sale of property and equipment  26,000   - 
Fair value of vested stock options issued to employees  161,000   140,000 
Fair value of common stock issuable for services  113,000   - 
(Decrease) increase in allowance for doubtful accounts  (32,000)  26,000 
(Decrease) increase in inventory reserve  (58,000)  50,000 
(Decrease) increase in fair value of warrant liability  5,000   (9,000)
Accrual of interest on Convertible Note Payable  112,000   - 
Changes in operating assets and liabilities:        
Accounts receivable  259,000   45,000 
Inventory  (846,000)  1,319,000 
Prepaid expenses and other assets  (117,000)  124,000 
Accounts payable  (2,829,000)  656,000 
Accrued expenses  (13,000)  6,000 
Other long term obligations  (7,000)  (31,000)
Net cash used in operating activities  (4,636,000)  527,000 
Cash flows from investing activities:        
Proceeds from sale of property and equipment  69,000   0 
Purchase of property and equipment  -   (41,000)
Net cash provided by (used in) investing activities  69,000   (41,000)
Cash flows from financing activities:        
Repayments on line of credit  (3,301,000)  (854,000)
Principal repayments on capital expansion loan  (507,000)  (177,000)
Principal repayments on long term financial obligation  (50,000)  (44,000)
Net borrowings (repayments) on advances  (277,000)  380,000 
Principal repayments on capital lease obligation  (49,000)  (45,000)
Net cash used in financing activities  (4,184,000)  (740,000)
Net decrease in cash  (8,751,000)  (254,000)
Cash at beginning of period  12,127,000   451,000 
Cash at end of period $3,376,000  $197,000 
Supplemental disclosures of cash flow information:        
Cash paid during the period for:        
Interest $334,000  $400,000 
Non Cash Investing and Financing Activities        
Property and equipment acquired through capital expansion loan $-  $288,000 
Property and equipment acquired through capital lease $44,000  $- 
Vendor credits issued for fixed asset purchases $108,000  $- 
Assets sold to third parties at cost $69,000  $- 

Modified EBITDA is used as a supplemental measure of the Company’s performance. However, Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP or as an alternative to cash flow from operating activities as a measure of liquidity. The Company defines Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, impairments and changes in fair value of warrant expenses. Set forth below is a reconciliation of Modified EBITDA to net income (loss) for the three month periods ended March 31, 2018 and 2017:

  March 31, 
  2018  2017 
  (unaudited)  (unaudited) 
Net loss $(1,615,000) $(1,993,000)
Modified EBITDA adjustments:        
Depreciation and amortization  177,000   121,000 
Interest expense  485,000   416,000 
Stock option and warrant compensation  274,000   140,000 
Change in fair value of warrant liability  (5,000)  (9,000)
Total EBITDA adjustments $931,000  $668,000 
Modified EBITDA $(684,000) $(1,325,000)

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