Search Engine Optimization

Get your press release found with Search Engine Optimization.

Transform your press releases into fully optimized publications using keywords and links to help increase appearances in search engine results, and increase your release traffic on social media channels.

Use SEO for Press Releases to enhance your search results and spread your message across numerous channels. The more visible your message is, the bigger your audience will become.

SEO for Press Releases focuses on Optimization and Socialization.

SEO Press Release Writing Tips

Understand how press releases have undergone the shift to SEO press releases, and the tools and tips for for writing them.

Write Better Press Releases

How-To Guide for Optimizing Press Releases

Using this how-to guide, public relations professionals can learn the step-by-step process for making their online press release a search engine optimized press release.

Optimize Your Press Releases

Optimize Your Release

Our SEO services configure your press release to contain vital data integral to getting found online.


We place the right words in the right location of your release to ensure that your press release is found.

Intelligent hyperlinks

Connect to applications like Facebook or Twitter to cross promote your message and drive traffic.

Anchor Text

Highlights SEO keywords to set them apart from other words or phrases in the text of the press release.


Structure the components of your release, categorized with metadata.

Release Tags

Tag related press releases with associated keywords to drive traffic to your release.

Socialize Your Release

Your press release is most effective when people are talking about it. Our SEO services incorporates social media within your release.

Include trackbacks in your release

Embed social media components to more easily engage in the conversation

Blog integration to drive the conversation

XHTML newsfeeds for tracking