All three TAAT™ varieties are now sold in at least 17 points of sale in the Greater London area of the United Kingdom, where store operators are not restricted by tobacco retailing regulations as TAAT™ is not a tobacco product. In many stores in the U.K., such as the Croydon-based off-license whose counter is pictured above, signage for menthol flavouring accessories to tobacco cigarettes is often displayed prominently as smokers of legal age in the United Kingdom have been unable to purchase mentholated cigarettes since May 2020. Because TAAT™ is able to offer a menthol-flavoured experience without the use of ancillary products, the Company believes it can successfully capitalize on this relatively new gap in the U.K. tobacco market.
All three TAAT™ varieties are now sold in at least 17 points of sale in the Greater London area of the United Kingdom, where store operators are not restricted by tobacco retailing regulations as TAAT™ is not a tobacco product. In many stores in the U.K., such as the Croydon-based off-license whose counter is pictured above, signage for menthol flavouring accessories to tobacco cigarettes is often displayed prominently as smokers of legal age in the United Kingdom have been unable to purchase mentholated cigarettes since May 2020. Because TAAT™ is able to offer a menthol-flavoured experience without the use of ancillary products, the Company believes it can successfully capitalize on this relatively new gap in the U.K. tobacco market.