“Programmatic guaranteed advances media buyers further into programmatic advertising by utilizing methods and standards to ensure that campaigns will be fulfilled. Basis Technologies is connecting planning and negotiations into programmatic guaranteed execution to remove barriers to access and give advertisers more comfort to activate campaigns in this manner,” said Tyler Kelly, president, Basis Technologies. “Our workflow technology is powered by trusted relationships with supply partners that provide us with quality media environments and ease communications with our customers.”
“Programmatic guaranteed advances media buyers further into programmatic advertising by utilizing methods and standards to ensure that campaigns will be fulfilled. Basis Technologies is connecting planning and negotiations into programmatic guaranteed execution to remove barriers to access and give advertisers more comfort to activate campaigns in this manner,” said Tyler Kelly, president, Basis Technologies. “Our workflow technology is powered by trusted relationships with supply partners that provide us with quality media environments and ease communications with our customers.”