Amazon Ads’ native interface only shows short-term ROAS that aggregates all customer types. It does not display critical metrics like New Customer Acquisition Cost, New Customer ROAS, or LTV. With AMC integration, Shirofune users can now view these metrics within the platform’s dashboard and reports, gaining clearer visibility into the performance of key indicators for LTV-based advertising.
Amazon Ads’ native interface only shows short-term ROAS that aggregates all customer types. It does not display critical metrics like New Customer Acquisition Cost, New Customer ROAS, or LTV. With AMC integration, Shirofune users can now view these metrics within the platform’s dashboard and reports, gaining clearer visibility into the performance of key indicators for LTV-based advertising.