To offer smokers aged 21+ the ability to sample TAAT™ Original, Smooth, or Menthol without purchasing a full 20-stick pack, the Company will be releasing “TAAT™ Twos” to its wholesale partners beginning in 2022. Based on observations from TAAT™ retailers, the Company has identified small-format sample packs as an opportunity to prompt smokers aged 21+ to try TAAT™ for little or no cost at participating stores. The Company believes this offering is likely to further enhance adoption of TAAT™, which could sustain or strengthen its current reorder rate.
To offer smokers aged 21+ the ability to sample TAAT™ Original, Smooth, or Menthol without purchasing a full 20-stick pack, the Company will be releasing “TAAT™ Twos” to its wholesale partners beginning in 2022. Based on observations from TAAT™ retailers, the Company has identified small-format sample packs as an opportunity to prompt smokers aged 21+ to try TAAT™ for little or no cost at participating stores. The Company believes this offering is likely to further enhance adoption of TAAT™, which could sustain or strengthen its current reorder rate.