“Podcast advertising has been held back by a false choice between maintaining brand standards and reach -- Basis and Barometer deliver both,” said Dr. Tamara Zubatiy Nelson, CEO at Barometer. “Within Basis, advertisers can now plan, activate and measure podcast campaigns in the same platform they use for every other digital channel, with brand suitability built in from the start. This is what’s needed for podcast advertising to scale alongside the rest of a marketer's media mix.”
“Podcast advertising has been held back by a false choice between maintaining brand standards and reach -- Basis and Barometer deliver both,” said Dr. Tamara Zubatiy Nelson, CEO at Barometer. “Within Basis, advertisers can now plan, activate and measure podcast campaigns in the same platform they use for every other digital channel, with brand suitability built in from the start. This is what’s needed for podcast advertising to scale alongside the rest of a marketer's media mix.”