Slalom, the global business and technology consulting company, today debuted a campaign called Zero Legacy spotlighting the importance of legacy modernization solutions through a commercial titled ‘BOBS’ - short for “Big Old Backend System.” Airing on CNBC and online, the spot shows a comical farewell party for BOBS, a trusted but aging tech system, as coworkers honor its legacy and acknowledge that it’s time to transition to more modern solutions. The campaign speaks directly to the many organizations still reliant on dated backend systems, illustrating the human side of innovation and transformation in the enterprise.
Slalom, the global business and technology consulting company, today debuted a campaign called Zero Legacy spotlighting the importance of legacy modernization solutions through a commercial titled ‘BOBS’ - short for “Big Old Backend System.” Airing on CNBC and online, the spot shows a comical farewell party for BOBS, a trusted but aging tech system, as coworkers honor its legacy and acknowledge that it’s time to transition to more modern solutions. The campaign speaks directly to the many organizations still reliant on dated backend systems, illustrating the human side of innovation and transformation in the enterprise.