“The Basis annual AI survey shows that this is an unstoppable force in business and especially in advertising and marketing. Considering the rate of adoption among professionals, AI’s benefits far outweigh any concerns in the industry for now,” said Katie McAdams, chief marketing officer, Basis Technologies. “As AI takes hold in specific industry practices such as content creation, writing and data analysis, there are still numerous opportunities and possibilities for growth in different areas.”
“The Basis annual AI survey shows that this is an unstoppable force in business and especially in advertising and marketing. Considering the rate of adoption among professionals, AI’s benefits far outweigh any concerns in the industry for now,” said Katie McAdams, chief marketing officer, Basis Technologies. “As AI takes hold in specific industry practices such as content creation, writing and data analysis, there are still numerous opportunities and possibilities for growth in different areas.”