“Basis users have been clear that clicks and conversions only tell part of the story — they want to know if their campaigns are lifting brand awareness, consideration, and purchase intent,” said Matt Sauls, technology division GM, Basis. “Integrating Cint's technology directly into Basis means measurement functionality is closely linked to media execution, making the entire advertising process more automated. This is a high-priority capability that helps our customers prove the brand impact of their campaigns.”
“Basis users have been clear that clicks and conversions only tell part of the story — they want to know if their campaigns are lifting brand awareness, consideration, and purchase intent,” said Matt Sauls, technology division GM, Basis. “Integrating Cint's technology directly into Basis means measurement functionality is closely linked to media execution, making the entire advertising process more automated. This is a high-priority capability that helps our customers prove the brand impact of their campaigns.”