“The expansion of CTV ad opportunities coupled with the capabilities in programmatic ad buying is having a transformative effect for political marketers. The speed and efficiency political marketers have in this channel is extra effective because of the large swath of voters they can reach who are not watching linear TV,” said Jaime Vasil, group vice president, Basis Technologies. “In just a short time span, expertise in this channel has become essential for elections. We’ve seen how high quality digital inventory access with speed and scale has been an equalizer in the primaries, and we think it could make a difference in swinging contests in the general elections.”
“The expansion of CTV ad opportunities coupled with the capabilities in programmatic ad buying is having a transformative effect for political marketers. The speed and efficiency political marketers have in this channel is extra effective because of the large swath of voters they can reach who are not watching linear TV,” said Jaime Vasil, group vice president, Basis Technologies. “In just a short time span, expertise in this channel has become essential for elections. We’ve seen how high quality digital inventory access with speed and scale has been an equalizer in the primaries, and we think it could make a difference in swinging contests in the general elections.”