“Many telematics apps in the market today are quite one-dimensional, simply providing the same type of one-way driver feedback on safety scores, trip durations, and distances travelled, right from day one through to the user’s subscription expiring,” said Ed Rochfort, Chief Product Officer at IMS. “After a while, the risk is that users become disengaged, particularly once their driving data stabilizes. We call this ‘driver feedback fatigue.’ While providing driver feedback is a central capability within One App, we believe successful telematics apps need to do more to keep users fully engaged, become safer drivers, and stay loyal to the program.”