The Revenue Engine, the debut book from Kara Smith Brown, is available on Nov. 19, 2024. Beyond laying out a practical framework to generate measurable pipeline value and return on investment (ROI), The Revenue Engine offers practical advice on marketing fundamentals like intent data, account-based marketing, content strategies, and key performance indicators (KPIs). With real-world examples and math simplified for non-analysts, the book equips marketers with an actionable game plan for measurable demand generation.
The Revenue Engine, the debut book from Kara Smith Brown, is available on Nov. 19, 2024. Beyond laying out a practical framework to generate measurable pipeline value and return on investment (ROI), The Revenue Engine offers practical advice on marketing fundamentals like intent data, account-based marketing, content strategies, and key performance indicators (KPIs). With real-world examples and math simplified for non-analysts, the book equips marketers with an actionable game plan for measurable demand generation.