“Marketers have moved well past the question of whether or not AI belongs in their workflow. Yet, more work is needed to justify the investment,” said Katie McAdams, chief marketing and commercial officer, Basis. “Although our industry that has gotten remarkably skilled at using these tools, I believe the next stage in our industry’s AI evolution will come from unified media platforms that are building data foundations to show investment accountability, thus allowing organizations to scale agentic AI with confidence.”
“Marketers have moved well past the question of whether or not AI belongs in their workflow. Yet, more work is needed to justify the investment,” said Katie McAdams, chief marketing and commercial officer, Basis. “Although our industry that has gotten remarkably skilled at using these tools, I believe the next stage in our industry’s AI evolution will come from unified media platforms that are building data foundations to show investment accountability, thus allowing organizations to scale agentic AI with confidence.”