“The holiday shopping cycle is poised to start earlier than what’s been normal for marketers, but the important factor is that there will be numerous opportunities to reach customers on different channels—many of them digital—and during different promotion periods,” said Kristin Shamberg, SVP of research and insights, Basis Technologies. “Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying. Marketers will be tasked to blend and balance these factors together into cohesive campaigns that engage their customers.”
“The holiday shopping cycle is poised to start earlier than what’s been normal for marketers, but the important factor is that there will be numerous opportunities to reach customers on different channels—many of them digital—and during different promotion periods,” said Kristin Shamberg, SVP of research and insights, Basis Technologies. “Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying. Marketers will be tasked to blend and balance these factors together into cohesive campaigns that engage their customers.”