“Basis has the only DSP with an optimized supply path to access Internet users having conversations on publisher environments outside walled-garden platforms,” said Ian Trider, VP of RTB platform operations, Centro. “OpenWeb’s programmatic channel creates scaled ad opportunities with active and attentive people viewing content on principled media companies.”
“Basis has the only DSP with an optimized supply path to access Internet users having conversations on publisher environments outside walled-garden platforms,” said Ian Trider, VP of RTB platform operations, Centro. “OpenWeb’s programmatic channel creates scaled ad opportunities with active and attentive people viewing content on principled media companies.”