Family-owned and operated wellness industry veteran company embraces a new visual identity as part of “Sport of Life” philosophy, and a host of other rebranding strategies—including a new website for flagship brand, Sweet Sweat, fresh campaigns with UFC talent, and appointment of former Nike and Apple veteran as VP of Marketing, to reach new audiences. The in-depth redesign of the old packaging, including a new color palette, and cross-platform rebranding, now better reflects the quality of their products. The family anticipates that the rebranding strategy—including new brand colors, logo, and social media identity—will modernize, evolve and uphold the company’s spot as a leading lifestyle brand.
Family-owned and operated wellness industry veteran company embraces a new visual identity as part of “Sport of Life” philosophy, and a host of other rebranding strategies—including a new website for flagship brand, Sweet Sweat, fresh campaigns with UFC talent, and appointment of former Nike and Apple veteran as VP of Marketing, to reach new audiences. The in-depth redesign of the old packaging, including a new color palette, and cross-platform rebranding, now better reflects the quality of their products. The family anticipates that the rebranding strategy—including new brand colors, logo, and social media identity—will modernize, evolve and uphold the company’s spot as a leading lifestyle brand.