“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”
“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”